Mom Delivered the Baby. Rascal Delivers The First Supper.

To Celebrate 10 Years, the Award-Winning Diaper Brand is Treating New Moms to the Meal They've Been Craving for Months

Nominate Yourself or an Expecting Mom You Know Before October 5, 2026

NEW YORK, Sept. 28, 2026 /PRNewswire/ -- For a decade, parents have trusted Rascals in the moments nobody likes to talk about from the 3am blowouts to days that look nothing like the Pinterest boards. Now, as Rascals turns 10, the brand is celebrating another very real part of motherhood: the cravings that don't end when pregnancy does. New research from Rascals and Wakefield found that 55% of pregnant women frequently think about the foods and drinks they're missing. So, Rascals is giving new Moms something worth waiting for: The First Supper.

Today, Rascals is inviting people across the country to nominate an expecting Mom nearing her due date. If selected, the day she delivers her baby, Rascal delivers her craving, too – the meal she's been waiting nine months to have.

"Everyone celebrates the baby, but Mom deserves her moment too. As a Mom, I know firsthand about the cravings, the sacrifices and the very personal transition into the new chapter of life motherhood brings," said Becca Watts, Global Head of Marketing, ZURU Edge. "Rascals has always been committed to the real and unfiltered moments of parenthood, and The First Supper is an extension of that – recognizing Mom and giving her something that's just for her."

Expecting and nearing your due date or know a mom-to-be who is? Nominate her now HERE. Nominations close October 5, 2026.

About Rascals
The difference between a good diaper and a bad diaper is something every parent understands instantly. When life gets real, you just need products that work. Enter Rascals Premium Diapers.

Originally founded by a Mom of four in New Zealand who struggled to find a diaper that performed well, was affordable and safe on her son's eczema-prone skin, Rascals baby products are designed for real life. Now available in 30+ markets, Rascals is one of the fastest growing diaper brands globally. WIth a distinctive, relatable and playful brand, Rascals' cutting-edge marketing is tailored to Millennial and Gen Z parents as the #1 diaper brand on TikTok, amassing over 210,000 5-Star reviews worldwide, 95+ major award wins, and an online community of nearly 900,000 globally.

Available exclusively at Walmart in the US, where 9/10 US parents who tried a free sample recommended Rascals to a friend, the brand holds the highest repeat-purchase rate in the diaper category at Walmart – winning Walmart Supplier of the Year in 2025. Parents can shop Rascals exclusively at Walmart: walmart.com/brand/rascals/10000645.

Media Contact:
Tracy McGraw
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Terrece Russell
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SOURCE Rascals