Mercure surpasses 1,000 hotel milestone

PARIS, Sept. 30, 2024 /PRNewswire/ - Mercure Hotels, a brand synonymous with local discovery and exploration, has reached a historic milestone with the opening of its 1,000^th hotel. This achievement marks a significant chapter in the brand's storied history, which began in 1973 with a mission to reveal the unique treasures of each destination. Today, Mercure stands as a global ambassador of local discovery, serving travellers with the quality of an international brand while immersing them in the authentic spirit of their surroundings.

The 1,000^th hotel milestone was achieved following the openings of Mercure London Earls Court, (UK) Mercure Chandigarh Tribune Chowk, (India) Mercure Fukuoka Munakata Resort & Spa, (Japan) Mercure Marival Emotions Resort, (Mexico) and Mercure Nantong Renmin Road (China).

This year, the brand expanded heavily into China and Japan. Nearly 30 Mercure hotels opened in Greater China, with nine hotels opening in August alone, bringing the brand's footprint to over 180 hotels in the region. In April, Accor opened 11 Mercure hotels in Japan, doubling the brand's presence there.

Reaching 1,000 addresses underscores Mercure's commitment to providing excellent service and authentic local experiences to travellers around the world.

From its humble beginnings in Saint-Witz, France, Mercure has undergone a remarkable transformation. Acquired by Accor in 1975, the brand quickly expanded, establishing its presence in Europe and beyond. Key milestones include the opening of its first international hotel in Lisbon in 1983, and its expansion into the Middle East, Southeast Asia, and Australia in 1994. The brand celebrated its 50^th anniversary in 2023 by doubling down on its commitment to local discovery. Now, with over 1,000 hotels in 68 countries, Mercure reaffirms its commitment to discovering local around the world.

"Mercure has long been a global leader within the midscale segment, and this significant achievement reaffirms its position," said Jean-Yves Minet, Global Brand President, Midscale & Economy, Accor. "Mercure has the ability to place-make a destination. This is part of its strength - maintaining that critical authenticity and local touch but with the impact that comes with a global brand. This significant milestone showcases our effective expansion strategy and ability to meet market demands while maintaining quality and consistency across our portfolio."

He added: "This accomplishment is a testament to the dedication and hard work of our teams around the world, as well as the loyalty of our guests and partners who continue to choose Mercure. Our latest openings embody the spirit of the Mercure brand, combining local culture with world-class hospitality."

50 years of Local Discovery
At the heart of Mercure's identity is the 'Discover Local' program, designed to deepen guests' connections with the destination. Travelers are invited to explore regional flavours and cultural experiences through locally sourced menus and partnerships worldwide. From the energetic streets of Rio to the historic avenues of Paris, each Mercure hotel serves as a portal to the unique culture of its locale.

The name Mercure, inspired by Mercury, the Roman god of travellers, symbolises the brand's dedication to immersing guests in a locally inspired atmosphere. From the historic elegance of Mercure Bordeaux Centre Gare Atlantic, nestled in the heart of Bordeaux's Saint-Jean district, to the oasis of Mercure Maldives Kooddoo, each Mercure address offers a unique blend of local charm and modern comfort.

As Mercure celebrates this remarkable milestone, the brand remains unwavering in its mission to connect guests with the authentic essence of their destinations. With new openings continuing to enhance its diverse portfolio, Mercure is poised for even greater achievements, inviting travellers to explore new horizons.

Karelle Lamouche, Chief Commercial Officer, Premium, Midscale & Economy brands at Accor, added: "Reaching the milestone of 1,000 properties is a testament to Mercure's enduring appeal and our commitment to providing guests with genuinely enriching experiences. Each Mercure hotel is a portal to the local destination, offering travellers a unique and memorable stay. We are committed to enhancing the guest experience by fortifying the bond between Mercure and our guests, neighbours and hotel owners. We look forward to continuing our journey of discovery and growth together in communities around the world in the years to come."

Mercure will host a grand celebration at one of its newest flagship hotels, Mercure Dubai Deira, later this fall to commemorate the achievement. Guests will include Accor and Mercure team members, hotel owners, investors and partners, key suppliers, and industry media. The event will highlight Mercure's commitment to exceptional hospitality and locally inspired experiences.

Recent Openings Highlight Global Growth
The opening of Mercure's 1,000th property is complemented by several notable new hotels. Recent additions to the Mercure family include:

• Mercure Dubai Deira (Opened January 2024): Committed to local authenticity, the 152-bedroom Mercure Dubai Deira features a rooftop pool and restaurants serving garden-to-table produce. Guests can discover the rich local heritage and flavours of Dubai.
• Mercure Tirana (Opened March 2024): Mercure's first hotel in Albania introduces guests to the rich cultural heritage of the Mediterranean. The hotel boasts 64 well-appointed guest rooms and a sky bar with a scenic view of Tirana's skyline.
• Mercure's Expansion in Japan (Opened April 2024): The brand significantly expanded in Japan with 11 new openings this year, including the Mercure Fukuoka Munakata Resort & Spa, Mercure Miyagi Zao Resort & Spa, Mercure Urabandai Resort & Spa, and Mercure Kyoto Miyazu Resort & Spa. Each hotel offers a unique blend of local charm and modern amenities.
• Mercure ICON Singapore City Centre (Opened April 2024): The largest Mercure hotel in the world, featuring 989 thoughtfully designed rooms. This hotel draws inspiration from Singapore's Chinatown and its central business district, offering six distinct dining experiences and eco-conscious amenities.
• Mercure Bangkok Surawong (Opened May 2024): This 219-key hotel boasts panoramic views of the Bangkok skyline. Every corner of the hotel is inspired by the character of the local area, once a pivotal trade district along the Chao Phraya River. Design elements include reclaimed wood, modern steel, and stone, creating an atmosphere anchored to the area's rich heritage.
• Mercure London Earls Court (Opened July 2024): A 12-storey, dual-branded property with ibis, the new Mercure hotel offers impressive views of London's skyline. The hotel design is inspired by the iconic Tardis from the British cult classic Doctor Who, which stands in front of nearby Earl's Court station. The 282-bedroom hotel features Barnaby's restaurant and bar, blending British pride with global flavours.

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About Mercure
Inspired by Mercury, the Roman god of travellers, Mercure hotels offer far more than just a place to sleep – they are a gateway to the destination, a warm invitation to discover and explore the locale. Since its founding in 1973, Mercure has been dedicated to unveiling the treasures surrounding each address, delivering high-quality standards infused with a deep sense of place. Through its "Discover Local" program, Mercure welcomes guests to Feel Local Everywhere – be it in Rio, Paris, Bangkok and many other destinations across the globe. Every detail, from the decorative arts to our passion for uncovering local food and drink delights is curated to reflect the unique essence of each destination. Mercure hotels are conveniently located in city centres, by the sea or in the mountains, with more than 1000 hotels in 65+ countries. Mercure is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

mercure.com | all.com | group.accor.com

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SOURCE Mercure Hotels