Matthew Erickson Launches Identiti Financial and Partners with Fifth Avenue Financial

NEW YORK, April 30, 2025 /PRNewswire/ -- Matthew Erickson, a respected financial advisor, has officially launched Identiti Financial. This new venture marks a significant next step in Erickson's commitment to better serve the needs of the LGBTQ+ community.   

Identiti Financial will offer a wide range of personalized services, including retirement planning, investment management, insurance solutions, and estate planning strategies. "I am excited to introduce Identiti Financial, a firm dedicated to offering financial solutions that are specifically designed to address the unique needs of the LGBTQ+ market," said Erickson, Founder and CEO.

Through a strategic partnership with Fifth Avenue Financial (FAF), a MassMutual firm, Erickson is expanding his firm's offerings, providing clients access to an even broader selection of financial products and services. "Matt's passion and commitment to his clients aligns perfectly with our values, and we are proud to partner with him in this next chapter," said Scott Greenfield, CEO.

About Identiti Financial:

Identiti Financial was founded with the mission to empower LGBTQ+ clients through tailored financial guidance that respects the individuality and diversity of each investor's ambitions. With an emphasis on cultivating lasting relationships, Identiti Financial is poised to redefine personalized financial management.

About Fifth Avenue Financial:

Fifth Avenue Financial, the largest general agency within the MassMutual family of firms, is a distinguished financial services company. Based in New York City, they are renowned for exceptional service and offer a comprehensive range of insurance and planning solutions.

Local firms of Fifth Avenue Financial are sales offices of Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001, and are not subsidiaries of MassMutual or its affiliated companies. Matthew Erickson is a registered representative of and offers securities and investment advisory services through MML Investors Services, LLC, Member SIPC. Identiti Financial is not a subsidiary or affiliate of MML Investors Services, LLC or it affiliated companies. Supervisory Office: 90 Park Avenue, 17th Floor, NY, NY 10016 (212) 536-6000. CA Insurance License #4035399. CRN202804-8640278

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SOURCE Fifth Avenue Financial