MasonMade Ventures Founded to Transform Facilities Management

Serial Entrepreneurs Launch Firm to Disrupt FM Industry through Software Solutions and Highly Technical Trades

NEW YORK, March 19, 2025 /PRNewswire/ -- Serial entrepreneurs Joseph Scaretta and Moses Carrasco announce the launch of MasonMade Ventures, an operational holding company that invests in, acquires, and expands critical infrastructure businesses. The firm's investment strategy aims to solve complex industry gaps with a focus on software solutions and highly technical infrastructure trades in underserved markets such as fire suppression, material handling and vertical transportation. 

MasonMade offers a unique co-CEO model that pairs industry experts with operations and business development specialists, providing portfolio companies with the autonomy to operate independently while benefiting from strategic guidance, operational efficiencies, and scalable growth opportunities. As self-made entrepreneurs with two successful private-equity exits, Scaretta and Carrasco believe in a people-first culture where the investors actively support leadership teams by strengthening core capabilities while supplementing with complimentary skills.

"At MasonMade, we are dedicated to creating an environment where the businesses we serve can thrive," Carrasco, Co-CEO and founder, said. "We will be partners in the growth of each company in our portfolio – to empower and enable facilities management entrepreneurs who have built their own companies from the ground up."

MasonMade is not your average holding company. It is founded on a legacy of success and with the entrepreneurial vision of Scaretta and Carrasco who have been pushing boundaries since they first joined the facilities management industry in 2003 with their start-up Empire Facilities.

"Our firm is built by founders for founders, together solving gaps within our industry," Scaretta, who serves as Co-CEO and founder, added. "We are back to disrupt the facilities management industry once again by driving sustainable growth in our portfolio companies while setting new standards of excellence to shape the future of the industry."

MasonMade offers extensive industry expertise, strategic financial guidance, and a people-first approach. The leadership team's dedication to fostering a people-first culture was reflected by multiple appearances on the Inc. 5000 list. Their commitment to making a lasting social impact is evidenced through philanthropic initiatives including Pop Ups for Good and the Young Entrepreneur Challenge, which will be relaunched in 2026.

The team at MasonMade Ventures is strengthened by the leadership of Desiree Russo and Rob Baird. Russo, who has 20 years of operational experience and innovative leadership in facilities management, is a Partner and will serve as Senior Vice President of Portfolio Operations. Baird, who specializes in optimizing financial structures and driving operational efficiencies, is also a Partner and will serve as Chief Financial Officer.

For more information about MasonMade Ventures, please visit MasonMade.co.

About MasonMade Ventures
MasonMade Ventures is an operational holding company founded by Joseph Scaretta and Moses Carrasco. The firm focuses on investing in and expanding businesses that provide critical infrastructure support services. With a people-first philosophy, forward-looking vision, commitment to operational excellence and dedication to entrepreneurial success, MasonMade is redefining the facilities management industry.

Media Inquiries:
Joseph Scaretta
Co-CEO & Founder
MasonMade Ventures
[email protected]

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SOURCE MasonMade Ventures