Marshawn Lynch Joins Team Cresta to Put Customer Experiences in Beast Mode

The NFL legend, Super Bowl champ, and certified beast signs with Cresta as spokesperson, kicking off with an ad showing how Cresta transforms customer experience with AI.

SUNNYVALE, Calif., Sept. 8, 2026 /PRNewswire/ -- Cresta, the leading customer experience AI platform, announced that legendary running back, actor, and entrepreneur Marshawn Lynch has signed with Cresta to show businesses everywhere how to stop frustrating their customers and put their customer experiences in Beast Mode.

Lynch is becoming a spokesperson and brand ambassador for Cresta. Over a multi-year period, Lynch will represent Cresta in ads, at events, and beyond. That starts today with a new ad breaking down exactly what it means to put your customer experience in Beast Mode.

"Cresta's technology is all about taking frustrating and broken customer experiences and turning them into ones that are fast, helpful, and actually work," said Ping Wu, CEO of Cresta. "In other words, we give enterprises the platform to put their customer experience in Beast Mode. We couldn't have found a better partner to show the world what we do."

"My first career counted on me running through players who thought they could stop me," said Marshawn Lynch. "But man, in this new career, I spend way too much time, phone to ear listening to hold music and repeating myself. At the end of the day, it might be a different game but it feels like just more defenders in the way. Cresta's told me they're putting both out of business. So I said, sign me up, ASAP!"

Cresta is a true Bay Area company, born out of Stanford's AI Lab. Partnering with the most iconic player to ever come out of Oakland was a natural fit.

"With Marshawn on our team, we're not just breaking through the noise, we're running it over,"  said Russell Banzon, Chief Marketing Officer of Cresta. "Marshawn is a Bay Area legend, and one of the greatest players ever to step on the field. The time for talking about transforming customer experience is over. We're all about that action, boss."

Check out the ad and learn how to put your customer experience in Beast Mode.

About Cresta:
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. Companies like United Airlines, Cox Communications, and Marriott use Cresta to power world-class customer experiences every day. Learn more at Cresta.com.

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SOURCE Cresta