Maesa Divests its European and Middle Eastern (EMEA) Operations

The strategic transaction is set to fuel the company's rapid growth and expansion of its own
brand portfolio in the US and globally

NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Maesa, the leading disruptor in beauty and personal care, announced today that it has sold its European and Middle Eastern operations ("Maesa EMEA") to Knowlton Development Corporation, Inc. ("kdc/one" or the "Company"), a global leader in custom formulation, packaging design and manufacturing solutions for many of the world's leading beauty, personal care and home care brands.

For more than two decades, Maesa EMEA has leveraged its holistic approach across trend tracking, brand conception and product development to curate a portfolio of long-term relationships with leading retailers in the EMEA region. The new organization will combine kdc/one's innovative packaging and formulation capabilities with Maesa EMEA's proven ability to develop expertly crafted storytelling, innovative designs and on-trend products that deliver outstanding value to the consumers.

This strategic transaction comes at a time when Maesa is doubling down on its core business, which comprises a portfolio of high-growth global brands, including Kristin Ess, Being Frenshe Hairitage by Mindy McKnight and Fine'ry, and a strategic portfolio of fragrance offerings created for some iconic fashion brands and retailers. Headquartered in New York, Maesa will continue to grow and expand this business worldwide.

Piyush Jain, Chief Executive Officer at Maesa, said: "Maesa EMEA is an important part of Maesa's origin story, and it became a leading partner for make-up and fragrance brands across Europe and the Middle East. Our EMEA team accelerated this incredible business, and we believe kdc/one is the right partner to support this team's next chapter of growth. We expect the combination to further strengthen their ability to deliver exceptional and innovative solutions to customers. We sincerely thank the team for their valuable contributions over the years and wish them great success in the future. With this transaction, I am excited to continue to strengthen Maesa's focus on innovation and redefining the consumer experience in beauty through leading innovation both on our existing portfolio of brands and launching exciting new ones. This strategic move will enable Maesa to continue to accelerate our rapid growth globally."

Olga Nazarkova, President at Maesa EMEA, added: "kdc/one shares our unwavering focus on supporting customers and innovation, and this partnership will enable us to access new capabilities, accelerate our development, and better service our customers. We are confident this is the right next step for our team and the brands we support, and we look forward to bringing the combined strength of our capabilities to better service our customers."

About Maesa

Maesa is a leading disruptor in beauty and personal care, transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, and Being Frenshe, among others. For more information, visit www.maesa.com.

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SOURCE Maesa