MOVABLE INK AND BRAZE EXPAND PARTNERSHIP TO ENHANCE MULTICHANNEL PERSONALIZATION

AI-Powered Personalization Meets Multichannel Journey Orchestration with Movable Ink and Braze

NEW YORK, Feb. 4, 2025 /PRNewswire/ -- Movable Ink, the AI-powered personalized content platform, today announced its expanded partnership with Braze. Together, they're introducing two powerful new integrations, Movable Ink Da Vinci with Braze and Movable Ink Studio with Braze for Mobile Messaging, designed to empower global marketing teams to deliver personalized, multichannel experiences with greater ease, efficiency, and ROI. In many markets, with the addition of WhatsApp to existing mobile channels like SMS, rich push, in-app messaging, and app inbox, marketers now have even more ways to connect with their audiences where they are.

"These new integrations represent a leap forward in what's possible for marketers," said Adam Stambleck, President of Movable Ink. "By combining Movable Ink's AI-driven content capabilities with advanced customer engagement tools from Braze, we're giving teams the power to create highly personalized experiences that drive results—with twice the speed and half the effort."

Marketers now have access to the following enhanced capabilities:

• Movable Ink Da Vinci for Braze: Batch email gets a fresh update with personalized messages curated for the individual using Movable Ink's AI-driven technology to drive lift and engagement. These newly engaged customers are seamlessly guided into powerful Braze cross-channel customer journey orchestration tools, enabling smarter, more impactful campaigns and increased engagement.
  
  
• Movable Ink Studio for Braze: Movable Ink's no-code solution, seamlessly delivered through Braze, uses an unlimited set of data sources to personalize content at the exact moment of open, driving increased engagement on email and mobile channels. With this integration, marketers can now create dynamic, real-time content for WhatsApp, adding to the existing suite of integrated channels, including email, SMS, rich push, in-app messages, and app inbox.

"Marketers are under more pressure than ever before to deliver seamless, relevant, and timely experiences," said Kevin Wang, Chief Product Officer at Braze. "With these new integrations, we're making it easier for brands to meet customer expectations and drive meaningful engagement across channels."

There's never been a better time to redefine marketing excellence. Building on their existing multi-year partnership, this expansion will enable even more joint clients to leverage Movable Ink and Braze to transform their marketing communications globally.

For more information about these integrations, visit here.

About Movable Ink
Movable Ink personalizes every customer engagement through automation and artificial intelligence. The world's most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and achieve the optimal customer experience. Headquartered in New York City with 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

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SOURCE Movable Ink