MICROSHIFT'S NEW LOOK REPRESENTS A BOLD VISION FOR THE FUTURE

TAICHUNG, June 17, 2025 /PRNewswire/ -- 2025 marks the 26th year since Microshift's start in bicycle drivetrain manufacturing. Over the last several years, Microshift's successful product releases have proved a point: customers want high performance innovations at every price level. For this reason, Microshift is investing more in its business, with a commitment to delivering innovative products at the pace of market demand. As a symbol of this commitment and vision for the future, Microshift is proud to present its refreshed brand design.

The newly updated brand design includes a modernized Microshift logo and colorway. The bold, uppercase typography and energetic design symbolize innovation, performance, and a progressive mindset. The deeper green backdrop marks the evolution of our brand, while remaining rooted in the values that have established a strong community of riders.

Beyond the rebranding, Microshift is excited to break ground on a new state-of-the-art manufacturing facility in Taichung, Taiwan. This 100% energy self-sufficient factory is 23 thousand square meters, allowing Microshift to further invest in its people and technologies. An advanced five-story storage system further streamlines the production of drivetrain components. From engineering and testing to manufacturing and logistics, each sector will be optimized to deliver better products to serve our customers.

In addition to driving innovation and performance, sustainability is also a top focus for our team. In 2022 and March 2025, Microshift was certified for ISO 14064 and ISO 14067. This means we have established approved methodologies to measure our carbon footprint from our products to our operations. From here, we are excited to further improve our products for our customers in a sustainable fashion.

The new visual identity and technological capabilities mark the beginning of Microshift's new chapter. We cannot wait to bring a new level of performance, innovation, and sustainability to more riders around the world.

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SOURCE Microshift, AD-II Engineering Inc.