MARS LAUNCHES TWIX® SNICKERDOODLE: THE FLAVOR FANS HAVE BEEN WAITING FOR

TWIX, the brand built on the power of two, launches its latest creation blending classic TWIX layers AND a snickerdoodle twist. 

NEWARK, N.J., May 28, 2025 /PRNewswire/ -- TWIX^®, proudly part of Mars, is launching its latest product innovation: TWIX Snickerdoodle. Inspired by the warm, cinnamon-sugar goodness of a classic snickerdoodle cookie, this new release taps into the deep well of nostalgia while embracing the current tastes and trends that fans crave.

TWIX Snickerdoodle takes everything fans love about TWIX — crunchy cookie, gooey caramel and smooth milk chocolate — and levels it up with a cinnamon-sugar swirl of snickerdoodle-flavored caramel. The result? A bold new bar that brings cozy cookie energy to the candy aisle. TWIX Snickerdoodle is the third cookie-inspired flavor to join the TWIX lineup, right behind the hit debut of TWIX Cookie Dough and TWIX Cookies & Crème.

"Because TWIX is the iconic brand of two, we're always looking for ways to double down on flavor," said Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. "TWIX Snickerdoodle gives fans a new twist on the layers they already love. It's the perfect balance of familiar and trendy flavors, and we know it's going to be a fan favorite."

TWIX Snickerdoodle hits shelves nationwide in July 2025 in Single (1.4 ounces) and Share (2.8 ounces) sizes. For more information on TWIX, please visit TWIX.com and follow the brand on Facebook, TikTok, X, and Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.  

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

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SOURCE Mars, Incorporated