LoveShackFancy Taps LAWLESS Beauty For Their First Beauty Collaboration

Two Powerhouse Brands Unite for a Limited-Edition Lip Plumping Gloss Launch

LOS ANGELES, Aug. 21, 2025 /PRNewswire/ -- LAWLESS Beauty, the cult-favorite brand known for pairing high-performance makeup with clinically proven skincare results, is thrilled to announce a limited-edition collaboration with LoveShackFancy. This launch features two exclusive shades of the best-selling Forget The Filler Lip-Plumping Line-Smoothing Gloss, combining LAWLESS' modern makeup artistry with LoveShackFancy's romantic, vintage-inspired aesthetic.

This partnership represents a milestone for both brands: the first full-scale brand collaboration for LAWLESS and LoveShackFancy's first beauty collaboration. The collaboration features the signature plumping results of Forget The Filler, now wrapped in LoveShackFancy's whimsical prints, infused with a pink vanilla sugar scent inspired by the brand's Sugar Blush Hair & Perfume Mist, and presented in romantic, shimmery shades. The collaboration embodies both brands' shared celebration of beauty, femininity, and self-expression.

The Limited-Edition Shades:

• Blooming Heirloom: A shimmering pinky nude inspired by LAWLESS Founder Annie Lawless Jacobs.
• Happy Thoughts: A shimmering pale lavender imagined by LoveShackFancy Founder Rebecca Hessel Cohen.

The exclusive collaboration continues the legacy of the iconic Forget The Filler franchise, which has become an award-winning and best-selling line in the beauty industry. Powered by Maxi-Lip™, a Hyaluronic Acid peptide that's clinically-proven to increase lip hydration by 60%, visibly increase lip volume by 40%, and visibly reduce lip lines by 29% over time. Infused with Shea Butter and Rosehip Oil, these lip treatments deeply hydrate, smooth, and enhance lips with a luxurious, glossy finish.

"This collaboration is inspired by those who love their pinks pretty and their glam unapologetic. Both LAWLESS and LoveShackFancy are rooted in a playful-yet-elevated aesthetic, and we both speak to the person who wants to feel confident, glamorous, and a little bit extra. As someone who wears makeup all day, I believe it should do more than just sit on your skin. Our Forget The Filler line has become a cornerstone of the brand because it delivers real, measurable results while feeling incredibly luxurious. LAWLESS x LoveShackFancy builds on this legacy with a formula that plumps, smooths, and hydrates—wrapped in a romantic, whimsical, and girly experience. We believe makeup should be a daily source of pleasure, and our goal is to create beauty moments that capture a feeling. We hope this collection will spark joy and magic every time our consumers use it." - Annie Lawless Jacobs, Founder and CEO of LAWLESS Beauty.

Rebecca Hessel Cohen, Founder of LoveShackFancy, adds "The perfect lip really is the perfect finishing touch—it completes the look, whether you're wearing a full gown or just your everyday uniform. Just like our fragrances, it becomes part of your personal story. This collaboration with LAWLESS feels like such a natural next step for us. We're so inspired by the beauty space and the community around it, and we've loved learning more about how our customer interacts with beauty—what they reach for and get excited about. Every partnership we take on is about expanding the world of LoveShackFancy in thoughtful, authentic ways, and this one opens the door to new conversations, new rituals, and a whole new level of self-expression."

To celebrate the launch, LoveShackFancy and LAWLESS will host a launch event on August 23rd at the LoveShackFancy Sag Harbor boutique (3 Madison Street, Sag Harbor, NY 11963) from 12pm-6pm. The experience will include photo opportunities, an exclusive gift with purchase, and more surprises.

The LoveShackFancy x LAWLESS Forget The Filler Lip-Plumping Line-Smoothing Glosses retail for $26 each and are available on the Sephora mobile app on August 22nd and at LAWLESSBeauty.com and Sephora.com on August 23rd. To learn more on the LoveShackFancy x LAWLESS collaboration, follow @lawless & @loveshackfancy on Instagram.

For more information, visit LAWLESSBeauty.com or contact [email protected].

About LAWLESS Beauty®

Founder Annie Lawless Jacobs started LAWLESS Beauty out of a genuine need for cleaner, better formulations that actually work! As a mother, entrepreneur, bona-fide glam girl, and someone who has lived with multiple auto-immune issues for her entire life, Annie simply could not find products with the performance she needed that were also clean. This inspired the brand mission to reimagine beauty as a daily source of pleasure, where high performance makeup meets clinically proven skincare efficacy, inspiring people to show up for themselves, every day.

About LoveShackFancy®

LoveShackFancy is a global fashion, beauty, home and lifestyle brand founded by Rebecca Hessel Cohen in 2013. It was created to celebrate love and revel in the beauty of a flower-filled, rose-colored world. Here, everyday is an occasion and your wildest dreams can become reality. The LoveShackFancy aesthetic marries vintage inspiration with a fun and modern take on femininity: An overflow of pink, prints, ruffles and lace that speaks not just to romantics at heart but anyone who wants to feel beautiful and confident in their own skin. The bows that can be found across LoveShackFancy clothing, perfume, bedding and kids collections perfectly encapsulate the spirit of the brand—a balance of softness and strength, and an undeniable charm that has no age or time limit.

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SOURCE LAWLESS Beauty