Life is Good® Launches at Chewy

An assortment of pet products and human clothing aims to inspire consumers to embrace a positive lifestyle

BOSTON, July 9, 2025 /PRNewswire/ -- Life is Good, the original positive lifestyle brand, is now available at Chewy, a trusted destination for pet parents and partners everywhere. Chewy customers can now enjoy trusty toys and essential accessories for their four-legged friends, as well as pet parent clothing items, all of which feature Life is Good's signature uplifting designs that have empowered optimists for over 30 years.

These products were created specifically with pet parents in mind, with accessories like collars, leashes, food and water bowls, and toys of the plush, rope and squeaky varieties. Chewy visitors will also find pet and human apparel – with iconic styles featuring optimistic messaging and pet-themed graphics.

"Animals are naturally optimistic, which is one of the things we love most about them. Bringing our pet-themed products to Chewy enthusiasts nationwide feels like a natural fit as we look to continue our mission of spreading the power of optimism," says Yasmina Mokraoui, Vice President of Wholesale for Life is Good. "We are equally excited for Chewy's customers to experience Life is Good's positive energy through products designed specifically for the pets they love."

All Life is Good pet products featured at Chewy are from the brand's 2025 line, and all human apparel featured can also be found on the Life is Good website. The Life is Good partnerships team is actively working on the brand's 2026 pet product line.

To shop Life is Good at Chewy, visit chewy.com.

About Life is Good^®
Life is Good is the original positive lifestyle brand dedicated to spreading the power of optimism through art and message. The company donates 10 percent of annual net profits to The Life is Good Playmaker Project. Through this work, they are able to help over 1 million kids in need each year. Life is Good^® is a registered trademark of The Life is Good Company. Visit LifeisGood.com for more details, and follow Life is Good on Twitter, Facebook, Instagram, and TikTok.

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SOURCE Life is Good