Latest OTT Report Shows 54% of Streamers Lost Revenue to Piracy

MIDDLETOWN, Del., Sept. 16, 2025 /PRNewswire/ -- inoRain, a leading OTT solution provider, has released its new research, "Global OTT Industry Report 2025." For this report, inoRain interviewed over 300 OTT provider partners, who shared data on their end users' behavior, viewing preferences, and the streaming challenges OTT providers face today.

The survey shows that 54% of providers lost revenue to piracy before switching to stronger protections. It also finds that personalization tools like tailored recommendations and targeted reminders cut cancellation rates by 10%.

Key Findings Include:

• 34% of cancellations are involuntary (expired cards, lack of reminders), while poor ad experiences can raise churn by 15–20%.
• Piracy causes a loss of up to 25% of revenue.
• OTT providers face mounting challenges in optimizing monetization models.
• SVOD, AVOD, and HVOD metrics reveal trade-offs between churn rates, customer acquisition costs, and adoption levels.

Download the Report
This report is an exclusive resource made by inoRain's internal team and is now available as a free download.. Do not share this resource or any information provided in this report with anyone or anywhere without mentioning inoRain.

It aims to equip businesses with data-driven strategies to succeed in the evolving streaming industry.

For this report, the inoRain team interviewed over 300 OTT provider partners and collected statistics on the streaming characteristics, end-users' preferences, and the streaming challenges that today's OTT providers face.

About inoRain OTT

inoRain is a solution provider for streaming businesses, which means delivering everything needed to launch and run an OTT platform. From apps on mobile devices, web browsers, and smart TVs to support for set-top boxes and other connected devices, their technology is designed for broad compatibility. The primary mission here is to help content owners and distributors manage their libraries, protect streams from piracy, and offer flexible monetization options, such as subscriptions, ads, or hybrid models.

Media Contact: Armen Hakobyan, CTO & Co-Founder of inoRain. Email address: [email protected]

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SOURCE inoRain OTT