Las Vegas Aces Name IPSY as Official Beauty Partner
"Both the Aces and IPSY value women empowerment, self-expression and uniqueness, and we are aligned in those core values," Aces president
"The Las Vegas Aces represent excellence, confidence, and a new era of leadership in sports, which makes this partnership a natural fit for IPSY," IPSY CEO
"At IPSY, we believe beauty is about confidence, creativity, and showing up as your most powerful self," IPSY CMO
Aces fans can expect exciting activations with IPSY throughout the season, including:
- A community corner partnership through Aces4Change
- A basketball camp and clinic for local youth in conjunction with the Aces Care pillar of youth participation in sports
- Hosting various community group nights at home games
- Enhanced in-arena branding at
Michelob ULTRA Arena - A presenting night featuring exclusive fan giveaways
- Beauty-themed concourse activations bringing the IPSY experience to life on the arena floor, including product giveaways for fans
About The Las Vegas Aces
One of the WNBA's original franchises, the Las Vegas Aces trace their lineage to the Beehive State where they began life as the Utah Starzz in 1997. The franchise relocated to
In addition to the Aces success on the court, they have been equally successful in their off-court endeavors. In
About IPSY
IPSY is the global leader in curated beauty memberships, uniting millions of hyper-engaged consumers with the products, brands, and inspiration that help them discover their unique sense of beauty. Through monthly subscription deliveries and its e-commerce marketplace, IPSY introduces members to new beauty favorites from both emerging and iconic brands. IPSY is also the go-to platform for beauty brands, providing access to one of the world's largest communities of millions of highly-engaged beauty enthusiasts. Powered by expert curation, product innovation, and millions of member insights, IPSY serves as the beauty's industry's discovery engine, helping drive product discovery at scale while shaping what's next in beauty. Learn more at IPSY.com.
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SOURCE IPSY
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