La Marca Releases Its First-Ever Non-Alcoholic Sparkling

America's #1 sparkling wine brand¹ expands its portfolio to give consumers more choice for celebrations and everyday occasions

MODESTO, Calif., Oct. 28, 2026 /PRNewswire/ -- La Marca, America's #1 sparkling wine brand¹, today announced the launch of La Marca Non-Alcoholic Sparkling, its first-ever non-alcoholic sparkling product. Crafted in Italy and made with carbonated de-alcoholized wine with less than 0.5% alcohol by volume (ABV), the new offering brings La Marca's signature crisp, refreshing taste and vibrant bubbles to consumers looking for more ways to celebrate across a variety of occasions.

The launch expands La Marca's portfolio to meet growing consumer interest in greater choice and flexibility. With more than 90% of non-alcoholic beverage buyers also purchasing alcohol², La Marca Non-Alcoholic Sparkling offers consumers who enjoy both alcoholic and non-alcoholic beverages another option for dinners with friends, holiday gatherings and everyday celebrations.

"Consumers want more flexibility in what they bring to the table, without compromising taste," said Caitlin Conroy, Director of Marketing for La Marca. "With La Marca Non-Alcoholic Sparkling, we're bringing the quality, craftsmanship and signature taste people expect from La Marca to a new offering that gives them another way to celebrate."

La Marca Non-Alcoholic Sparkling offers notes of crisp apple, white peach and delicate citrus, with refreshing acidity and vibrant bubbles. Made in Italy using high-quality Italian grapes, the wine is dealcoholized at a low temperature to help preserve its fresh, balanced character and deliver the bright, fruit-forward taste associated with La Marca.

Available nationwide, La Marca Non-Alcoholic Sparkling has a suggested retail price of $18.99. To learn more about La Marca and its sparkling wine portfolio, visit www.LaMarcaProsecco.com or follow @LaMarcaProsecco on Instagram.

About La Marca Prosecco: Founded more than 50 years ago and crafted in Italy, La Marca is America's #1 sparkling wine brand¹ and represents a cooperative of 5,000 local winegrowers farming 35,000 acres in northern Italy's Veneto region. Based in Treviso, the heart of Italy's Prosecco region, La Marca is known for its crisp, refreshing sparkling wines and approachable Italian style. Today, La Marca brings its signature quality and craftsmanship to a range of sparkling wine offerings designed to make life's everyday and special moments worth celebrating.

¹ IRI, Total US MULO, L52WK Ending 07-05-26. Total Wine and Sparkling, Standard Measures, Prosecco & Sparkling

² Nielsen "From Value to Vibe: How moderation, preference, and new drinkers are reshaping US Beverage Alcohol " Jan 2026

Contact:

Chelsea Mason, La Marca Prosecco

[email protected]

Denise Penagos, Zeno Group

[email protected]

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SOURCE La Marca Prosecco