LANEIGE Partners With Baskin-Robbins® for Rainbow Sherbet Lip Sleeping Mask Available Exclusively at Sephora
Iconic ice cream meets iconic lip care for one sweet collab to give you summer nostalgia in every scoop.
Now, in a full-circle moment inspired by Sydney's longtime love of the iconic flavor, two of her favorite brands, LANEIGE and Baskin-Robbins, are teaming up for the summer's sweetest collaboration. Meet the new limited edition LANEIGE Rainbow Sherbet Lip Sleeping Mask, the sweetest lip care drop of the summer – it's so good, you'll want a scoop!
LANEIGE – always at the forefront of innovation – debuts a brand new 'marble' technology for this Baskin-Robbins collab, following the viral swirl lip formula that sparked a frenzy on social media. This is LANEIGE's first-ever marbled lip mask: a triple swirl of Orange, Pineapple, and Raspberry scents that smell sweet and tangy just like Sydney's favorite scoop.
It's never been easier to quench your lips all summer – one scoop of LANEIGE Rainbow Sherbet Lip Sleeping Mask provides 8 hours of hydration1, giving you juicy lips and lasting moisture while you sleep. You can wear the lip mask by itself to soften and nourish your lips overnight or pair it with Lip Glowy Balm for lasting all-day moisture.
The new lip mask follows this month's debut of Sydney's "Sweet on Sydney" menu at Baskin-Robbins, including Sydney's Signature Scoop and Sydney's Signature Fizz, which both feature
"To celebrate being the #1 Lip Treatment Brand in the US three years in a row2, we wanted to partner with Baskin-Robbins – a brand that is just as iconic as LANEIGE – to surprise our community with a launch that brings refreshing delight to their skincare routine this summer," says Julien Bouzitat, General Manager of LANEIGE US. "What better way to introduce our new innovation of incorporating three different scents in one lip mask than replicating the iconic fruity scent inspired by
"
To celebrate this exclusive collab, LANEIGE and Baskin-Robbins are teaming up for sample events and giveaways. Baskin-Robbins will be giving away the LANEIGE Rainbow Sherbet Lip Sleeping Masks to the first 100 people in line at each of the five participating Baskin-Robbins locations in the LA area on
LANEIGE Rainbow Sherbet Lip Sleeping Mask (
*No purchase necessary. Open to legal residents of 50 U.S. states & DC, 13 or older. Ends
About LANEIGE:
Driven by curiosity and science, LANEIGE has been researching, testing, and innovating skincare in our labs in
About Baskin-Robbins
Baskin-Robbins, founded in 1945, is the world's largest chain of ice cream specialty shops, with more than 7,800 retail shops in 36 global markets. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit BaskinRobbins.com and InspireBrands.com.
1 Instrumental result, 32 women, after 1 use.
2 Circana, LLC, US Prestige Beauty Total Measured Market, Skincare Lip Treatment by Brand Dollar Sales,
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SOURCE LANEIGE
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