LA ROCHE-POSAY PARTNERS WITH ILLUMINATION'S MINIONS & MONSTERS FOR A GLOBAL CINEMATIC COLLABORATION
Introducing "READY, CLEAR, ACTION!" — Where Science Meets Pop Culture
Illumination's Minions & Monsters arrives in theaters
The collaboration brings together the best-sellers of La Roche-Posay's award-winning Effaclar range and the biggest stars of cinema in a bold, entertainment-driven campaign designed to make dermatology more accessible and relatable.
Acne remains the world's leading skin concern, affecting millions across ages, genders and skin types. Built on science and trusted by dermatologists worldwide, Effaclar has long delivered clinically proven performance. Now, through the universal language of Illumination's Minions, La Roche-Posay is reimagining how acne education reaches global audiences.
"Skincare shouldn't require a dictionary," said
Titled "READY, CLEAR, ACTION!", the campaign draws inspiration from Illumination's Minions & Monsters, which tells the story of how the Minions conquered 1920s
This collaboration includes the creation of a co-branded, custom-animated spot, featuring the Minions. The spot, through the rambunctious mischief of the Minions, lets people know that you don't have to stress anymore with acne solutions by La Roche-Posay; they've got you covered.
By combining La
The La
About La Roche-Posay
Recommended by 100,000 dermatologists worldwide [1], La Roche-Posay's mission is to offer life-changing dermatological skincare. La Roche-Posay offers a unique range of daily skincare developed for every skin type to address various skin concerns and complement prescription treatments. At the center of the brand is the exclusive selenium-rich La Roche-Posay Thermal Spring Water, a core ingredient in its skincare formulas known for its soothing and antioxidant properties that is sourced from its Thermal Center in
About Illumination's Minions & Monsters
Fresh off the worldwide blockbuster success of summer 2024's funniest comedy, Despicable Me 4, Illumination expands its joyful animated universe with a riotous new chapter, featuring all-new characters, in the biggest global animated franchise in history: Minions & Monsters.
This is the rambunctious, ridiculous and totally true story of how the Minions conquered
The acclaimed voice cast includes Academy Award® winner
Minions & Monsters is directed by Academy Award® nominee
More than ten years after their creation, the Minions have become the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination's Despicable Me and Minions to a global box office of more than
About Illumination
Illumination, founded by
About Universal Pictures
Universal Pictures is a division of Universal Studios. Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
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SOURCE La Roche-Posay
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