Kizik Names Elizabeth Drori As Chief Marketing Officer
Longtime
Drori has a track record of leading successful marketing efforts for global omnichannel brands, specifically across the apparel and footwear categories. Drori joins Kizik from Sperry, where she served as Global Chief Marketing Officer and General Manager of the Sperry e-commerce business. Drori played a pivotal role in repositioning Sperry to appeal to a modern consumer base – embracing its heritage while driving cultural relevance through key partnerships and activations. Prior to Sperry, Drori headed up marketing for Walmart's fashion business and held roles at Converse and Boston Consulting Group, where she was a senior marketing leader and consultant, respectively. Drori received her MBA from Harvard Business School.
At Kizik, Drori will lead the development and execution of brand strategy while also overseeing marketing efforts across all consumer touchpoints, including brand, creative, communications, digital, and e-commerce. Drori's deep marketing and category expertise will further propel Kizik's omnichannel growth, delivering sustained success across all channels as the brand expands internationally throughout the rest of 2024 and beyond.
"Bringing
Drori said, "I'm thrilled to join the innovative team at Kizik and build on the incredible foundation they have created. As the leader in hands-free footwear, the Kizik product proposition is compelling, with endless growth potential. I look forward to being part of the magic that is Kizik and introducing the brand to new consumers around the world."
The arrival of Drori marks a crucial moment in the brand's growth trajectory. Following recent retail store openings at Mall of America and King of Prussia, and its expansion into the global market, Kizik is poised for further multi-channel growth. The company aims to secure placements in 500 wholesale locations in the US, open six additional stores by the year's end.
About Kizik
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SOURCE Kizik
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