Kettle & Fire Partners with Maui Nui to Launch Limited-Edition Bone Broth

The Leading Bone Broth Brand Blends Nutrition, Taste, and Sustainability To Create The First-Ever Wild Harvested Venison Bone Broth

AUSTIN, Texas, Feb. 6, 2025 /PRNewswire/ -- Kettle & Fire, the nation's leading bone broth brand¹ , has joined forces with Maui Nui, a pioneer in sustainable harvesting, to introduce the first-ever wild-harvested Venison Bone Broth. This bone broth is made from sustainably sourced wild-harvested Axis Deer on Maui and is slow-simmered for over 18 hours to create Kettle & Fire's first-ever Venison Bone Broth, with 20g of protein per serving. It also embodies the superior taste Kettle & Fire is known for, offering a mild, buttery, and savory flavor.

This collaboration merges sustainability and nutrition, which is tied to Kettle & Fire's mission to nourish bodies and the planet. The wild Axis Deer, which roam freely and forage on a diverse diet, provide a more complete set of micronutrients. Their overpopulation, however, has strained Maui's delicate ecosystems. Together, Kettle & Fire and Maui Nui deliver a nourishing bone broth that upholds Kettle & Fire's high standards for sourcing. This product meets consumer demand for clean, nutrient-dense foods that taste great while supporting ethical sourcing and helping to restore Maui's ecological balance.

"We're excited to collaborate with Maui Nui to introduce the first of its kind wild-harvested bone broth. This partnership furthers our mission to create products that heal rather than harm," said Justin Mares, Co-Founder of Kettle & Fire. "We admire Maui Nui's commitment to sustainable wildlife management and are excited that this aligns with our desire to bring consumers ethically sourced food that nourishes them."

"This partnership is an important step forward in our efforts to help balance Axis Deer populations on Maui. We are grateful and excited to work with Kettle & Fire to produce nutrient-dense bone broth that nourishes both people and place."

Kettle & Fire and Maui Nui fans can purchase the limited-edition Venison Bone Broth for $8.99 on the Kettle & Fire website, with availability in Whole Foods Market starting in March.

About Kettle & Fire
Founded in 2014, Kettle & Fire is the leading shelf-stable bone broth brand on a mission to make foods that nourish our bodies and the planet. All of our products are made with 100% grass-fed and grass-finished, free-range or pasture-raised bones that are slow-simmered for 10-20+ hours to create nutrient-rich broths that are excellent sources of collagen, protein, and other key vitamins and nutrients. Available in over 22,000 stores nationwide and online, Kettle & Fire offers a variety of bone and cooking broths and soups for all eating and snacking occasions. In July 2021, the company introduced its first line of bone broths made with bones sourced exclusively from regenerative farms. In October 2023, the company released brand new Hearty Soups, giving classic soup flavors a bone broth twist. Learn more at www.kettleandfire.com and follow the company on Instagram.

About Maui Nui

For over a decade, the team at Maui Nui has been tirelessly building this solution to help balance the exponential growth of Axis deer populations—a highly invasive species that threatens the diversity and functionality of critical watersheds and delicate native ecosystems—on the island of Maui. Through sustainably wild-harvesting an overabundance of this incredible animal, they unlock and employ a singularly nutrient-dense and delicious food source for both customers and community. Maui Nui's 100% wild-harvested fresh venison cuts and jerky sticks are available at mauinuivenison.com—the most nutritious red meat on the planet, delivered right to your door.

¹ SPINS P13 2024 52W MULO+NATURAL Bone Broth Attribute Products

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SOURCE Kettle & Fire