JustFoodForDogs Introduces JustFresh™: A Revolutionary, Shelf-Stable Fresh Pet Food Innovation

New Product Line to Debut at Global Pet Expo 2025 as Fresh Category Heats Up at Retail

IRVINE, Calif., March 19, 2025 /PRNewswire/ -- JustFoodForDogs, the pioneer in science-backed fresh nutrition for dogs, is leading the fresh dog food category's evolution by introducing JustFresh™, a groundbreaking shelf-stable fresh food in convenient, resealable pouches. This new shelf-stable product is supporting JustFoodForDogs' rapid retail expansion with JustFresh launching at six retail banners across 1,500 stores in April 2025. JustFoodForDogs will also debut the JustFresh line of four recipes at Global Pet Expo from March 26 - 28, 2025 in Booth #2687 and in the New Products Showcase. 

The JustFresh product introduction comes as the fresh dog food sector is seeing impressive momentum. In 2024, Circana data revealed that the fresh dog food category experienced a 30 percent increase in dollar sales within the multi-outlet retail channel (MULO), significantly surpassing the overall dog food category's growth of 2.4 percent during the same timeframe. Future projections, as stated in recent market research by Technavio, indicate that the fresh pet food market in the US will grow by USD 3.2 billion between 2025 and 2029, with a compound annual growth rate (CAGR) of 21.2 percent. Founded in 2010, JustFoodForDogs revolutionized the fresh whole food movement for dogs when it opened the first open-to-the-public kitchen cooking food for dogs. After more than a decade, JustFoodForDogs continues to redefine industry standards by investing in research to advance the future of canine nutrition and innovating products to make fresh, science-backed nutrition more accessible than ever—further cementing its position as a category leader in this rapidly growing market.

"Our mission has always been to improve the lives of dogs through better nutrition, and JustFresh™ strengthens our product portfolio with another solution for the varying routines and needs of pet parents," said Carey Tischler, President, JustFoodForDogs. "With this breakthrough product in shelf-stable fresh dog food, we're offering the most effortless way for pet parents to access the transformative health and mealtime excitement benefits of fresh, human-grade food."

JustFresh™ launches with four recipes: Home-Cooked Beef, Chicken, Pork and Turkey. Each is formulated to be complete and balanced for adult dogs, providing high-quality, human-grade ingredients with no preservatives. Designed to be a standalone meal or a tasty topper for dry dog food, each 12-ounce resealable pouch includes high-quality animal protein, complemented by antioxidant-rich vegetables like carrots and kale, and highly digestible rice and oats. Each recipe retails MSRP from $6.99 to $7.99 based on the selected protein. 

About JustFoodForDogs
Founded in 2010, JustFoodForDogs revolutionized the fresh whole food movement for dogs when it opened the first open-to-the-public kitchen cooking food for dogs. It was started with one simple, primary objective – to increase the quality and length of life for as many dogs as possible through a clinically proven, balanced, whole-food diet. All food is made from human-grade ingredients, with necessary vitamins and minerals added to make the meals complete and balanced. All JustFoodForDogs recipes are developed by an internal team of experienced veterinarians (including specialists in nutrition, toxicology, and dermatology) and a dedicated group of pet parents. The company's dedication to research and innovation sets it apart from other brands in the fresh pet food industry. Today, consumers can find JustFoodForDogs at JustFoodForDogs retail locations, their favorite retailers and on-line at JustFoodForDogs.com. The company's offerings include daily meals, shelf-stable products, supplements, and treats. To learn more about JustFoodForDogs, visit JustFoodForDogs.com. 

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SOURCE JustFoodForDogs