J.Crew Presents the New Rollneck™ Generation

NEW YORK, Sept. 17, 2025 /PRNewswire/ -- J.Crew unveils a new campaign spotlighting its iconic Rollneck™ sweater. Originally designed in 1988 and celebrated as a timeless staple for nearly 40 years, the Rollneck sweater's nostalgia is reimagined by a dynamic group of next-generation talent across film, TV, and music, each selected for their distinctly personal takes on American style.

The campaign brings together a vibrant mix of American talent capturing the playful, optimistic energy of a new generation through a nostalgic lens. Featuring Benito Skinner, Dominic Sessa, Lukita Maxwell, Maggie Rogers, Molly Gordon, Rome Flynn and Taylour Paige-Angulo, the cast embodies today's creative and pop-culture landscape.

"The Rollneck is an icon of our brand: it's a timeless piece that represents classic American style, but is diverse enough to be worn and styled in so many different ways" said Julia Collier, Chief Marketing Officer, J.Crew. "We wanted to celebrate that through this cast of characters who individually represent the many facets of our heritage: classic, prep, country, collegiate, and are redefining what those things mean to a new generation of Americans."

The Rollneck is one of J.Crew's most enduring signatures; a piece that stands for both ease and elegance. Knit from 100% cotton with a distinctive rolled neckline and relaxed fit, the sweater has been a staple in wardrobes for decades: the kind of style you reach for year after year, season after season. This Fall, the icon returns with 27 colors and patterns available in men's, women's, and crewcuts fits– plus accessories and more!

Classic American style is more relevant than ever, and J.Crew continues to define the conversation in a way that feels familiar and refreshingly new. Bringing this to life this Fall through sophisticated collections, compelling partnerships, and immersive experiences, J.Crew's distinctive point of view shapes not only how people get dressed, but an inspired lifestyle. Balancing aspiration with accessibility, the brand has built its legacy on timeless pieces that resonate across generations. This campaign is the purest expression of that spirit: iconic design reimagined for today, worn by a cast of talent whose individuality and creativity mirror the brand's own. 

Imagery Assets
Click to download high resolution campaign imagery here and product imagery here

About J.Crew
J.Crew is an internationally recognized omnichannel retailer. An iconic American brand, it is the ultimate destination for personal style that is timeless, classic and high quality. For more information, visit jcrew.com.

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SOURCE J.Crew