Irina Shayk Unveils H&M's Latest Activewear Capsule featuring SoftMove™

NEW YORK, July 24, 2024 /PRNewswire/ -- H&M Move unveils a versatile activewear collection inspired by a stylish and sporty Parisian lifestyle. From yoga sessions in Jardin du Luxembourg, beach volleyball matches near the Eiffel Tower and fashion strolls through Le Marais, H&M Move's collection aims to embody chic comfortability. The women's capsule collection will be available at select H&M stores and online beginning July 25^th.  

Fronted by supermodel Irina Shayk, the campaign highlights the fusion of fashion and sport, featuring apparel and accessories with fun and functional elements.

"Comfort, style, and performance – all in one activewear kit. Designed with Paris in mind but perfect for anyone who wants to be active in style," said Marie Fredros, Head of Design at H&M Move.

The collection features black SoftMove™ leggings for ultimate comfort, also including lightweight biker shorts, capris, and full-length leggings. Made with SoftMove™ technology, these pieces offer a soft finish, seamless waistbands, and a second skin feel. 

In addition to SoftMove™, the capsule includes functional yet chic items like the 'kettle bottle,' an inflatable fashion tote, an oversized StormMove™ red parka, a rhinestone bracelet that doubles as a wrist weight, and DryMove™ running gloves. This collection offers a blend of performance and style for your active lifestyle – however you move.

Link to download images: HERE

Contact Information: [email protected]

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SOURCE H&M