Investment Platform Vestie Launches; Making Investing Less Intimidating for Women

DALLAS, Sept. 18, 2026 /PRNewswire/ -- Vestie is an investing platform designed for beginner investors, specifically women, who want to start investing but don't know what to buy, when to start, or how to build a portfolio.

Vestie's philosophy is simple: You don't need to become a stock market expert to build wealth. Vestie is designed to help people start investing, automate the process, and stay invested for the long term. It's your investing bestie — making investing feel more like getting help from a knowledgeable friend and less like walking into a Wall Street trading desk.

Founder and CEO Dana Bentz created Vestie after seeing how intimidating investing can feel to people who weren't already immersed in finance. She built the product she wished existed when she first decided, "Okay, I know I should invest… Now what?" Most investment platforms were built around either active trading or traditional financial advisory experiences, and feature difficult-to-understand dashboards. Vestie is intentionally designed around simplicity, automation, and a beginner-friendly experience.

Users answer a short onboarding questionnaire regarding their investing goals, experience, and risk tolerance. They then receive a recommended diversified portfolio based on their unique answers, connect their bank account, fund their account, and can optionally set up recurring investments.

Vestie, Inc. is an investment adviser registered with the U.S. Securities and Exchange Commission*. Dana Bentz serves as the company's CEO and as an investment adviser representative of Vestie, and says, "A lot of women know they should be investing. The problem isn't convincing them that investing matters; it's making that first step feel supported and simple enough to actually take."

The company built a waitlist of roughly 500 people before public launch, demonstrating demand before the full product was available. Vestie is subscription-based rather than relying on users to constantly trade. Users can get started completely free, with access to advanced features for $14 per month or $139 per year. Vestie's ambition is to become the financial platform women rely on when they decide they want to start investing and building wealth.

Vestie is available at https://vestie.com/, where users can create an account and begin investing.

*Registration with the SEC does not imply a certain level of skill or training.

Kelsey Bentz, [email protected]

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SOURCE Vestie, Inc.