Introducing amplo AMS: A new technology foundation for insurance agencies

Formerly Veruna, amplo launches with new leadership, a renewed vision, and a clear mission to support agency growth.

NEW YORK, Sept. 9, 2025 /PRNewswire/ -- Today, Veruna becomes amplo. The launch marks a new chapter, focused on rebuilding the foundation agencies need to run their business with clarity and confidence.

Leading this shift is CEO Chris Light, who joined the company last year to rethink how agency tech should work. A product-first leader with deep experience modernizing legacy systems, Light has built a team that starts by listening. Together, they're creating something new: a platform that simplifies daily work and keeps agencies focused on what matters most — their clients.

amplo is not patching old systems or following outdated blueprints. Instead, it's building a smart foundation from day one, with automation and data-first design at its core. This groundwork powers a future where the AMS acts as a co-pilot, anticipating client needs, streamlining renewals, and giving teams more time to advise.

"Agencies deserve technology that supports them, not something they have to fight against," said Chris Light, CEO of amplo. "We're building with our customers, so together we can create the foundation they've always deserved."

With this launch, amplo isn't just changing its name. It's setting a new standard for agency management systems.

About amplo

amplo is a technology company rebuilding the foundation of insurance agency systems. Formerly Veruna, amplo is designing a modern AMS that reduces busywork, simplifies workflows, and helps agencies focus on client relationships.

For more on amplo's vision, read CEO Chris Light's full blog post: https://amplo.com/blogs/introducing-amplo 

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SOURCE amplo