Integrity Appoints Industry Veteran Said Taiym as Chief Operating Officer

With a wealth of industry experience, Taiym joins Integrity's executive leadership team to lead and expedite organic growth strategies and increase operational efficiencies

DALLAS, July 8, 2025 /PRNewswire/ -- Integrity, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced that Said Taiym will join the company as Chief Operating Officer. With a highly relevant background in insurance, technology and product development as well as data-driven transformation, Taiym brings a wealth of qualifications to lead operations and help guide strategic growth at Integrity.

"Throughout his career, Said has repeatedly shown the ability to support large organizations by building successful systems that drive operational excellence for continued growth," said Bryan W. Adams, Co-Founder and CEO of Integrity. "Said's keen and discerning expertise will help to accelerate our innovation of insurance and financial services for all stakeholders. His role as COO builds upon the exceptional skillset he's cultivated across his impressive career, while his warm personality and perceptive leadership make him a great fit within our Integrity culture. We're pleased to welcome Said to our world-class team and look forward to incorporating his insight and experience as we deliver on our mission to serve."

A widely respected industry leader, Said Taiym is exceptionally skilled at leading large teams through transformative growth initiatives. Since 2018, Taiym has served in executive roles at Lockton Companies — first as Chief Digital Officer and then as U.S. Chief Operating Officer — where he helped lead the evolution of operational strategies designed to support the company's significant and rapid growth, contributing to a fourfold increase in revenue to $4 billion. Previously, he held executive positions with AF Group and XL Group, where he built and led highly strategic operational initiatives, resulting in significantly expanded market reach and hundreds of millions of dollars in revenue growth. Taiym has also held information technology leadership roles with Zurich North American Commercial and at Accenture, where he managed large teams at both organizations that implemented operational streamlining initiatives and adopted modern business processes. At Fortune Global 500-ranked Accenture, Taiym was responsible for large-scale insurtech transformation efforts with organizational-wide impact for his clients, leading impressive operational and digital change for Fortune 500 insurance carriers. He holds degrees in management information systems and finance from the University of Illinois at Chicago.

"Integrity is a mission-driven organization with a high-performance culture that deeply resonates with me," explained Said Taiym, Chief Operating Officer at Integrity. "Its passionate workforce is committed to modernizing independent insurance and financial services distribution at a national scale, while honoring the strong culture of entrepreneurship that attracts so many of the industry's leading agents, agencies and advisors. This role offers an exciting opportunity to lead on a broader level by continuing to build exceptional teams, create sustainable growth and drive data-led transformation. I'm honored to become part of the Integrity family and eager to contribute to our path of innovation ahead."

As COO, Taiym will partner across the organization to enhance Integrity's vision of innovating the insurance and financial services landscape to provide more integrated life, health and wealth protection. Taiym will be responsible for helping to build systems and operational excellence throughout Integrity. He will also oversee operational functions that enrich strategic partnerships and drive continuous innovation — leveraging Integrity's data science and AI capabilities to simplify and streamline vital processes for all stakeholders.

Integrity provides a renewed approach, empowering insurance and financial services professionals to help clients secure health and financial wellbeing through a best-in-class platform of technology and resources. Integrity technology combines instantaneous quoting and enrollment with streamlined policy management. It's supported by Ask Integrity^® — an AI-powered, voice-activated assistant that simplifies access to comprehensive, AI-driven life, health and wealth solutions for agents, advisors and consumers. Taiym's leadership abilities will be instrumental in executing this vision of holistic protection and in bringing future solutions to market.

"Integrity is leading a fundamental shift across the industry toward more holistic life, health and wealth protection and planning for all Americans," said Steve Young, Chairman of the Board at Integrity. "That ambitious, service-driven vision requires astute leaders with the expertise to better serve agents, advisors, agencies and institutions. Said is an impressive and proven leader who will drive operational excellence, while advancing Integrity's mission of innovation. We're deeply honored to welcome him to Integrity."

For more information about Integrity and its award-winning leadership team, visit www.integrity.com.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek's America's Greatest Workplaces, Inc.'s Power Partner, and Business Intelligence Group's AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

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