InstaLILY Raises $25M to Bring AI Teammates to the Frontlines of Distribution

Vertical AI platform deploys domain-trained agents, called InstaWorkers™ to automate sales, service, and operations across industries that rely on complex distribution.

NEW YORK, Aug. 27, 2025 /PRNewswire/ -- InstaLILY AI, the maker of AI Teammates for the world's most operationally intensive industries, today announced a $25 million Series A funding round led by global software investor Insight Partners, with participation from Perceptive Ventures and Marvin Ventures.

InstaLILY is pioneering a new way to bring AI into the enterprise: instead of stitching together tools or building automation flows, companies can now hire vertical-specific AI Teammates—called InstaWorkers™—that execute actual work inside legacy systems of records like ERPs, CRMs or any existing software tools.

Purpose-Built for Execution, not just Automation

The platform is purpose-built for distribution-heavy verticals where automation has historically failed. These industries—from physical goods like industrial parts to services like insurance and healthcare—depend on large catalogs, specialized knowledge and fragmented tools, creating high-volume, multi-step work that consumes expert human time. InstaWorkers™ solve this by being trained on the domain-specific processes unique to these industries, navigating their complex software environments without rip-and-replace, and executing full workflows autonomously.

Here's how InstaWorkers™ get the job done:

• Understand Your Business: They are trained on the domain-specific processes, documentation, and systems unique to your industry.
• Work Across Your Tools: They navigate fragmented software environments (CRMs, ERPs, ticketing platforms) without requiring costly rip-and-replace projects.
• Execute, Not Just Advise: They autonomously complete full workflows, with options for human-in-the-loop oversight, moving beyond simple suggestions to take decisive action.

"We kept hearing the same thing: AI copilots are useful, but they don't do the work," said Amit Shah, Founder and CEO of InstaLILY. "InstaWorkers™ are different. They're AI Teammates—built to execute, not just suggest next steps. That's the promise of Code-as-Work: AI that radically expands human capacity, not replaces it."

InstaWorkers™ on the Job

Customers are already deploying teams of InstaWorkers™ to augment their sales, service, and operations staff—with many seeing immediate results:

• A $10B+ construction-supply distributor is empowering its 1,500+ managers with an AI Sales support team. The InstaWorkers™ turn sales data into actionable follow-ups, allowing managers to spend more time on strategic account growth and coaching their teams.
• One of the largest global OEM equipment platforms deploys AI service specialists to support its field technicians. These InstaWorkers™ analyze complex fault descriptions and predict the most likely replacement part from thousands of SKUs, empowering technicians to focus on high-stakes repairs and customer service.
• A PE-backed insurance and healthcare services provider staffed an AI claims operations team to handle high-volume denials. The InstaWorkers™ extract policy and claim data, evaluate it against coverage rules, flag appealable cases, and generate compliant responses — reducing manual review time by 70% and accelerating resolution cycles.

Real Execution, Not Just Assistance

InstaLILY doesn't just assist — it executes. While horizontal AI platforms focus on summarization, chat, task routing, or surface-level automation, InstaLILY delivers deep, decision-oriented execution. InstaWorkers™ take ownership of the high-stakes, high-variation workflows that drive revenue and service outcomes, such as quoting, issue triage, part validation, and exception handling. This isn't robotic process automation; it's domain-trained intelligence built to operate across legacy systems, tribal processes, and real-world complexity.

"These aren't chatbots," said Sumantro Das, Co-founder and COO of InstaLILY. "They're AI Teammates who are embedded in the team and doing the work, not floating around it."

Investor Perspective

"Hiring a domain-trained AI Teammate is one of those rare ideas that's both intuitive and built to scale," said Crissy Costa Behrens, Principal at Insight Partners. "InstaLILY is executing where horizontal AI tools stall—delivering vertical AI that doesn't just assist but actually owns outcomes. With InstaWorkers™, InstaLILY is helping build a better future of work: grounded in actions, not suggestions."

What's Next

With this Series A funding, InstaLILY will expand its catalog of pre-trained InstaWorkers™ across new verticals, deepen integration support for common enterprise systems, and accelerate adoption across sales, service, and operations teams to help customers scale AI Teammate deployments without disrupting their existing workflows. The team is now extending multimodal capabilities even further, enabling agents to process voice and video inputs—unlocking new use cases in field service, contact centers, and human-agent-robot collaboration.

About InstaLILY

InstaLILY is the platform for hiring AI Teammates who already know your industry vertical. Its domain-trained AI agents—called InstaWorkers™—execute the core sales, service, and operations workflows of distribution-heavy and regulated businesses. Built for execution and immediate impact, InstaWorkers™ plug into your existing tools to deliver value from day one. Learn more at www.instalily.ai

About Insight Partners

Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of December 31, 2024, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 800 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and the Bay Area. Insight's mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on X @insightpartners.

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SOURCE InstaLILY