INTERTICKET AND NIELSEN SPORTS COLLABORATE TO EVOLVE IN-GAME MEDIA MEASUREMENT

DALLAS, June 24, 2025 /PRNewswire/ -- Interticket, Inc. and Nielsen Sports announce the expansion of their existing relationship to launch an innovative, first-to-market soccer media measurement platform that combines traditional viewership measurement with Nielsen Sports' cutting-edge AI-powered exposure analysis solution for In Game Media clients. This collaboration will provide Interticket's partners with unparalleled reporting, turnkey impression analysis, and traditional impression delivery, offering clients enhanced visibility and accuracy.

This tailored approach addresses a critical need for brands to measure media audiences in live sports through a single, comprehensive platform. With this strengthened relationship, Interticket and Nielsen Sports will offer robust in-game media measurement capabilities, empowering brands and media partners with critical data to optimize their in-game media buying strategies.

"We are thrilled to join forces with Nielsen to evolve in-game media measurement in the U.S.," said Adrian Elizondo, Partner & COO at Interticket. "This collaboration underscores our commitment to providing cutting-edge solutions that drive value for our partners and enhance their ability to measure impact effectively," said Carlos Diaz, CRO at Interticket.

By consolidating key metrics into Nielsen Sports' reporting enables advertisers and stakeholders to make data-driven decisions with greater precision, ensuring maximum return on investment and efficiency for in-game media buys.

"This collaboration with Interticket marks a significant step forward in sports media measurement," said Jessica Forrest, Group Vice President at Nielsen. "In addition to providing in-game sponsor exposure metrics across all viewers, we are also able to provide those same metrics based on the Interticket sponsor target audience. Our advanced AI capabilities, combined with Interticket's innovative approach, will set new standards for accuracy, efficiency, and impact in live sports media measurement."

This expanded relationship represents a milestone in the sports media industry, establishing a new benchmark for real-time, data-driven decision-making in live sports.

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About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook).

About Interticket

Interticket is a global firm dedicated to connecting brands with fans by leveraging their #1 passion point—Futbol—across Media and Talent properties. Market leader and pioneer, Interticket has been instrumental in commercializing high-impact soccer properties in the United States and Mexico. Through innovative partnerships, strategic media solutions, and elite talent representation, Interticket drives engagement, fuels brand growth, and amplifies the power of the game for passionate audiences in North America. Learn more at www.interticket.inc and on LinkedIn.

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SOURCE Interticket, Inc.