IAB NewFronts Unveils Final Schedule

NEW YORK, June 17, 2020 /PRNewswire/ -- On June 22-26, more than 8,500 pre-registered media buyers and other advertising and media participants will tune into the first-ever virtual IAB NewFronts to access more than 30 events and hear from the most influential companies in media and entertainment. Presentations will provide attendees with content on streaming video, lifestyle, news and audio, eSports, and gaming, as well as showcase insights and trends on changing consumer behavior and media habits.

"COVID-19 has accelerated the change in the marketplace and is unleashing the future of video today. We are all relying on digital media and virtual experiences to keep us engaged and connected in this new reality, further emphasizing the need for NewFronts to discuss the rise of OTT viewing among consumers. Due to these accelerated changes, IAB has been able to pivot NewFronts to a digital format that we believe will serve as a model for the future," said David Cohen, President, IAB.

To view the full schedule along with session descriptions, please visit iab.com/newfronts.  

The week of programming will feature a mixture of formats, from 40-minute content presentations, 5 to 20-minute insights sessions insights sessions, as well as executive interviews, panels, and several surprise sessions for attendees. Each day will start off with NewFronts Live: Daily Standup where host Scott Rogowsky and his co-host will preview the day ahead. The day will end with NewFronts Live: That's A Wrap. There will also be live commentary throughout the day and additional content from Ampersand, Fubo, PlayOctopus, and Roundel.

"NewFronts is a marketplace that connects buyers and sellers, brings together incumbent and disruptor brands, and looks at content, consumers, and technology as equally important. In fact, NewFronts is the only marketplace that brings the entire ecosystem together for one week to collaborate and provide a path forward for the industry," said Cohen.

About NewFrontsThe NewFronts is an annual series of events founded by Digitas, Google/YouTube, Hulu, Microsoft, and Verizon Media (formerly known as AOL and Yahoo), in 2012. It is committed to the creation of valuable partnerships between brands and native digital content. Our mission is to shape the NewFronts into a new and practical marketplace for connecting the wealth of digital content and content creators to brands and their media and marketing agencies.

About IABThe Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

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SOURCE Interactive Advertising Bureau (IAB)