Horizon Media Holdings Hosts AI Fluency Experience for Summer Interns
Next Generation of Marketers Learn to Collaborate with AI on Real Client Growth Challenges
At a time when many organizations are focused on using AI to automate work, Horizon believes the greater opportunity lies in using AI to elevate human potential. As the agency's Growth Partner philosophy continues to evolve through AI, data and human intelligence, developing an AI-fluent workforce is becoming as important as developing AI-powered technology itself.
"The next generation of marketers won't start from zero; they'll start with AI as a collaborator," said
Interns will spend the day working alongside their partners at Section AI, the enterprise AI training and adoption platform that powers Blu Platform, to solve a real business problem facing one of Horizon's clients.
"As viewing habits continue to evolve, success depends on finding new ways to connect audiences with great content," said
As the day concludes, Horizon will open its doors to industry professionals at all levels for a fireside chat on AI fluency for emerging professionals. It will feature Horizon's
"The gap between knowing about AI and knowing how to apply it in your job for business value - that's where careers are made or stalled right now," said
For interns, the
About Horizon Media Holdings
Horizon Media Holdings is the privately-held parent company of Horizon Media, the largest U.S. media agency and the largest independent globally, with additional portfolio companies including – Horizon Next (full-service marketing); Horizon Commerce (commerce and digital experiences); Horizon Business (consulting, media and creative); One Horizon (full-service advertising); HS&E (sports and experiential); and Blue Hour Studios (influencer agency). Horizon Media Holdings has a 50/50 partnership with Havas Media Network in the performance-driven agency network, Horizon Global. Horizon Holdings drives enterprise-level innovation, fosters collaboration across its portfolio, and explores new growth opportunities and technology solutions to help its clients navigate the shifting marketing challenges of today and tomorrow.
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SOURCE Horizon Media
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