HomeStory Expands Market Leadership with Strategic Acquisition of HomeCaptain

AUSTIN, Texas, March. 5, 2024 /PRNewswire/ -- HomeStory, the leading force in driving more mortgages through deep customer engagement, announced the strategic acquisition of HomeCaptain today. This move further solidifies HomeStory's position at the forefront of the mortgage industry, empowering lenders to leverage its industry-leading IntelliMatch AI™ technology and expand their reach with even more tailored customer experiences.

"With HomeCaptain's valuable assets now integrated into our platform, we're thrilled to offer lenders an even more powerful solution to connect with the best possible real estate agents and ensure a seamless homebuying journey for their customers," stated John Price, CEO of HomeStory. "This acquisition strengthens our market leadership and reinforces our commitment to continuous innovation, providing our partners with the tools and resources they need to succeed in today's competitive landscape."

The acquisition of HomeCaptain brings several key benefits to HomeStory and its partners:

• Enhanced Lender Relationships: The deal expands HomeStory's network and reach by incorporating established relationships with large mortgage lenders, including Citi.
• Boosted IntelliMatch AI™: HomeStory's proprietary IntelliMatch AI™ technology gains even greater depth and granularity by combining years of transaction history from both companies. This technology ensures lenders connect with the top 1% of agents in the industry, ultimately driving more mortgages.
• Unmatched Market Leadership: HomeStory now powers 50% of the top retail mortgage lenders, solidifying its position as the industry's dominant force. The nearest competitor lags far behind, powering less than 4% of top lenders.
• Proven Results: HomeStory lenders consistently report a minimum of a 2x mortgage pull-through rate when using its programs.

This acquisition underscores HomeStory's dedication to providing its partners with the most advanced technology and resources available. By leveraging the combined strengths of HomeStory and HomeCaptain, the company is well-positioned to empower lenders, elevate the agent matching process through IntelliMatch AI™, and deliver an exceptional homebuying experience for millions of consumers nationwide.

About HomeStory
HomeStory is the leading force in driving more mortgages through deep customer engagement. Its innovative platform, equipped with industry-leading IntelliMatch AI™ technology, provides nationwide MLS search, real-time marketing to nurture customers, and seamless integrations with CRM, data warehouse, and mortgage loan systems. HomeStory's unique ability to curate and manage custom agent networks ensures the highest performance levels and enhances existing lender relationships. With an impressive reach extending to over 100 million consumer households and a proven track record of success, HomeStory is the trusted partner for lenders who prioritize customer satisfaction and business growth.

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SOURCE HomeStory