Hawaiian Bros Launches Nationwide on Lunchbox Enterprise Catering Platform

Hawaiian Bros scales direct catering nationwide with Lunchbox, unifying operations and unlocking first-party data across all corporate locations.

NEW YORK, April 22, 2025 /PRNewswire/ -- Hawaiian Bros Island Grill, the award-winning fast casual concept known for its island-inspired plate lunches, has selected Lunchbox, the leading enterprise restaurant platform, as its national technology partner for direct digital catering. This partnership reflects Hawaiian Bros' investment in growing its catering business with a platform purpose-built to support scale, brand consistency, and profitability.

The company has launched Lunchbox Catering, Order Aggregation, and Delivery Dispatch across all of its corporate-owned locations, with plans to expand the platform to franchise locations over time.

"Lunchbox lives and breathes the catering business," said Chris Habiger, Senior Vice President of Operations at Hawaiian Bros. "We needed a partner that could help us grow catering revenue and support a consistent brand experience at scale. That's exactly what this partnership delivers."

Hawaiian Bros is a fast casual restaurant serving island-inspired flavors through the Hawaiian plate lunch. Inspired every day to show kindness and spread the Aloha Spirit, the brand has grown rapidly since its founding in 2018. Hawaiian Bros owns and operates over 60 restaurants across nine states and began expanding its franchising opportunities in 2023. The company has earned numerous accolades, including the #1 spot on Ingram's Top 100 fastest growing companies and the #7 spot on QSR Magazine's 40/40 List of America's Hottest Startup Fast Casuals.

In addition to the catering rollout, Hawaiian Bros has adopted Lunchbox's Marketing CRM suite, aiming to deepen guest engagement and drive repeat business through personalized campaigns. This investment underscores the brand's focus on encouraging more direct catering orders, allowing for brand-controlled experiences, deepened guest loyalty, and valuable first-party insights.

"Hawaiian Bros embodies the spirit of innovation and hospitality," said James Walker, CEO of Lunchbox. "Their dedication to delivering exceptional experiences aligns perfectly with our mission to provide cutting-edge solutions for enterprise brands."

Key Features of Lunchbox Catering:

• Robust reporting tools to track catering sales by location, monitor unpaid invoices, and measure performance.
• Seamless integration with POS systems, ensuring real-time order synchronization
• Advanced CRM tools for targeted marketing and customer retention.
• Flexible ordering controls, including holiday hours, delivery zones, order throttling, and dynamic lead times.
• Order management features like automated prep sheets, house accounts, save-as-quote, repeat ordering, editable orders, and order notes for full customization.

Lunchbox Catering now includes Order Aggregation at no additional cost, streamlining third-party orders into the POS system for simplified operations and better data ownership.

Learn more and see the catering experience live at www.hawaiianbros.com.

About Lunchbox
Lunchbox is the enterprise restaurant platform built to help operators drive digital revenue and own the guest relationship across catering, ordering, loyalty, marketing, and more. Trusted by brands like Firehouse Subs, Paris Baguette, and BRIX Holdings, Lunchbox powers scalable growth through unified digital solutions. To learn more, visit www.lunchbox.io.

Media Contact:
Adriana Desmond
Head of Marketing
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SOURCE Lunchbox