Happy Paws makes SUPERZOO debut in Las Vegas

LAS VEGAS, Aug. 25, 2025 /PRNewswire/ -- Happy Paws, a rising name in health supplements for dogs, appeared for the first time at SUPERZOO, the nation's largest pet product showcase. 

Founded in Southern California in 2024, Happy Paws is one of the fastest-growing dog supplement companies in the industry. Now, for the first time, this rising brand has appeared at the nation's largest trade show for pet products, SUPERZOO.

Held from August 12–15, 2025 at the Mandalay Bay Convention Center in Las Vegas, Nevada, SUPERZOO hosted over 18,000 pet professionals from across the U.S. and around the world, together with over 1,100 exhibitors, making it North America's largest pet product marketplace.

Over the course of this four-day convention, the Happy Paws booth hosted hundreds of veterinarians, groomers, and other pet professionals, as well as enthusiastic dog owners. It was a chance to introduce many, for the first time, to Happy Paws' wide selection of certified organic, all-natural dog supplements.

"The reactions we've gotten have been so supportive," said Jameson Rodgers, Happy Paws Co-Founder. "Vets and pet owners want supplements without all the fillers and GMOs you often find on store shelves. That's what our treats provide: a healthier, more natural solution to dog supplements."

In addition to familiar products, such as multivitamins and hip and joint supplements, Happy Paws also offers more specialized formulas, which was a welcome sight for many SUPERZOO attendees.

"Our selection is a little wider than most brands offer: currently 13 different supplements and counting," said Rodgers. "This allows us to delve into products that address very specific issues, such as high acidic urine levels that can burn out lawns, coprophagia, and anal gland issues that cause scooting. As pet owners ourselves, we understand that dogs have a lot of different needs. We want to be able to help as many dogs as we can to live happier, healthier lives."

About Happy Paws
Happy Paws is a California-based company dedicated to providing dog owners with high-quality health supplements for their pets. Their wide selection of organic dog supplements includes veterinarian-approved formulas for calming, immunity, hip and joint health, cognitive support, and much more. Launched in 2024 with the belief that every dog owner should be able to give their pet high-quality health supplements, Happy Paws offers pet products with simple, clean ingredients: no artificial colors or flavors, no GMOs, and no fillers. Happy Paws now offers products for purchase on Amazon, Chewy, and at HappyPaws.com. For more information, please contact [email protected].

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SOURCE Happy Paws