HULK HOGAN UNVEILS SLAM SPORTS BAR ACROSS FROM MADISON SQUARE GARDEN

A new arena for food, fandom, and unforgettable moments where every night is main event-worthy

NEW YORK, June 26, 2025 /PRNewswire/ -- Wrestling legend and global entertainment icon Hulk Hogan has announced the upcoming opening of Hulk Hogan Presents Slam Sports Bar, a high-energy, celebrity-fueled destination set to become the heartbeat of New York City's sports and nightlife scene. Located directly across from Madison Square Garden, the venue promises to deliver an electrifying fusion of American food, sports culture, and Hogan-era nostalgia.

Hogan, who first won the WWE Championship at MSG in 1983, marking the beginning of Hulkamania, and starred in the original WrestleMania there in 1985, had the biggest moments of his career in the world's most famous arena.

"This is the house that Hulk Hogan rebuilt," said Hogan. "I've spent 40 years of my life tearing this place down. To any wrestler or athlete this is like the Roman Colosseum. If you can survive MSG as a gladiator, you've made it in the sports world."

Slam Sports Bar will feature expansive views of Madison Square Garden, an upscale take on classic comfort food, and exclusive memorabilia from Hogan's personal collection. The venue will also host theme nights, celebrity appearances, podcast tapings, influencer takeovers, and events with New York sports legends, all designed to make it the city's most talked-about destination before and after the game.

The bar's opening will roll out with a multi-week citywide campaign, including Hogan's "T-Shirt Rip Tour" through iconic New York landmarks, a fan-fueled "Dress Like Hulk" contest, and a red-carpet launch event with athletes, entertainers, and industry insiders in attendance.

"We're building more than just a bar. It's the flagship of a new kind of sports and entertainment experience," said Rich Rosen, President and CEO of American Sports Bar Entertainment, the developer behind the project. "With Hulk Hogan at the center, Madison Square Garden across the street, and an atmosphere built for big moments, this is going to be something unforgettable."

Official opening details will be announced soon. For updates, follow @hulkhogansslamsportsbar on Instagram or visit www.hulkhogansslamsportsbar.com to be the first to reserve your seat at the most electrifying launch of the year.

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SOURCE American Sports Bar Entertainment