Gusto Partners with Elevate to Enhance Consumer Benefit Account Offerings

Elevate's automated benefits technology helps drive 51% increase in user satisfaction 

DENVER, June 11, 2025 /PRNewswire/ -- Elevate, a modern consumer directed benefits administration platform, today announced a partnership with Gusto, which helps more than 400,000 small businesses take care of their teams by simplifying payroll, HR, benefits, and compliance. Through this partnership, Gusto now offers enhanced health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits to its small business customers – —complementing its existing benefits platform that includes health insurance and more.

Elevate and Gusto have created a portal for benefits plan participants showcasing Gusto's bold branding, have built automated integrations for streamlined plan setup, onboarding, and enrollment, and have collaboratively transitioned existing accounts to the new platform.

Following the HSA, FSA, and commuter benefits integration, Gusto achieved:

• 26% reduction in questions per customer
• 57% increase in customer likelihood to recommend Gusto products and services
• 51% increase in customer satisfaction

Gusto chose Elevate as its new technology partner for its built-in automation, API-first design, flexible branding, and strong user experience. Gusto needed a partner that could move fast and scale alongside its growth.

"The decision to partner with Elevate was driven by our commitment to deliver the best possible experience for our small business customers," said Julia Miller, General Manager and Head of Benefits at Gusto. "Elevate's technology allows us to streamline our consumer account offerings, so our customers can enroll in, manage, and use these tax advantaged accounts with ease. We're excited about the initial results and the possibilities this partnership unlocks, further enabling Gusto to be a leading comprehensive benefits solution for small businesses and their teams."

"Working with Gusto has been an incredible opportunity for us to demonstrate the full capabilities of the Elevate platform," said Brian Cosgray, CEO and co-founder of Elevate. "We're proud to provide a solution that not only meets Gusto's current needs but also provides a strong foundation for future growth and innovation. Our collaboration with Gusto shows how advanced technology and a shared vision for excellence can drive remarkable outcomes."

Elevate partners with third-party administrators, health plans, financial institutions, professional employer organizations, and benefit platforms looking for more advanced technology solutions, and has helped partners realize up to 35% in gross margin savings. To learn more visit: www.elevate.inc.

About Elevate

Elevate is the first completely cloud-based, API-driven, and AI-enabled consumer-directed benefits platform with a focus on configurability, embeddability and real-time automation. The all-in-one platform can manage all types of benefit accounts, from health savings accounts (HSAs) to complex health reimbursement arrangements (HRAs), and even commuter and lifestyle accounts. Elevate's team of industry experts recognized the need for modern technology in an outdated benefits administration industry, which led to the creation of Elevate in 2020.

About Gusto

Gusto is a leading provider of cloud-based payroll, benefits, and HR solutions for small and medium-sized businesses. Gusto serves over 400,000 businesses nationwide. Each year Gusto processes tens of billions of dollars of payroll and provides employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible workplaces. Through one refreshingly easy, integrated platform, Gusto automates and simplifies payroll, benefits, and HR, all while providing expert support.

View original content:https://www.prnewswire.com/news-releases/gusto-partners-with-elevate-to-enhance-consumer-benefit-account-offerings-302478311.html

SOURCE Elevate