Good Trouble Bourbon Launches, Blending Premium Craftsmanship with Social Impact

Award-Winning Bourbon Champions Looking for "Good Trouble"

CHICAGO, April 2, 2025 /PRNewswire/ -- Good Trouble Bourbon, is a highly-awarded small-batch, bold new bourbon that marries exceptional craftsmanship and social advocacy. Founded by Chicago entrepreneur and social impact advocate Dee M. Robinson, Good Trouble Bourbon is more than a spirit—it's a symbol of resilience, purpose, and the power of challenging the status quo and urges its drinkers to look for good trouble.

"Good Trouble Bourbon is more than a drink—it's an experience designed to spark dialogue, connection, and change," said Robinson.  "We set out to create a great-tasting bourbon that not only meets the highest standards of quality but is also a catalyst for meaningful conversations and positive change. Every sip is a reminder that small actions can drive significant impact."

With its smooth, robust flavor, Good Trouble embodies the spirit of making a difference. By using bourbon as a tool to bring people together, it lives up to its name—fostering dialogue, connection, and progress. A portion of proceeds supports the Shine Your Light Foundation, a 501(c)(3) non-profit that supports inclusivity, equity, and tolerance through community-driven initiatives.

In its debut year, Good Trouble Bourbon made a bold entrance onto the spirits scene, earning top accolades, including a Platinum Medal from the Las Vegas Global Spirits Awards and 11 Gold Medals. These included "Best Story" from the International Spirits Competition Distillers Challenge and 2^nd place for "Best Small Batch Bourbon Whiskey" at the International Whiskey Competition. Good Trouble received the Double Gold Award from the International Spirits Competition, further cementing its excellence. The momentum continued in 2024 with Silver Medals at the San Francisco World Spirits Competition, one of the most prestigious awards in the industry, as well as the New York World Spirits Competition. Most recently, Good Trouble secured two more Gold Medals at the 2025 Los Angeles Invitational Spirits Challenge.

Robinson's extensive experience in the food and beverage industry led to a deep appreciation for Kentucky bourbon. Her journey began nearly a decade ago at a tasting, where she became captivated by the spirit's complexity. She started collecting bottles, took courses, and visited distilleries to immerse herself in the craft. Determined to create a bourbon with a purpose, she collaborated with 8th-generation master distiller Jacob Call, and designed a bold label featuring a diverse, global representation of Lady Liberty with her torch astride a charging bull — representing unity, resilience, and the power of speaking up for justice and inclusion. Robinson brought Good Trouble to competitions, earning the industry's highest awards, and securing key distributors.

Rooted in Robinson's vision, Good Trouble Bourbon is more than a premium spirit—it's a platform for meaningful conversations that inspire social change. Good Trouble Bourbon is now available in 40 states for purchase online and at select retailers in Illinois. To learn more, visit www.GoodTroubleBourbon.com.

MEDIA CONTACT:
Daphne Ortiz
DVMCPR
312.488.3472
[email protected]   

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