Garnier Fructis Launches New "Method for Curls" Franchise Exclusively on Amazon

3-Step Curl Care System Delivers Up to 7 Days of Moisture & Definition for Curls and Coils

NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Garnier Fructis announced the launch of its newest haircare franchise, Method for Curls, available exclusively on Amazon. Specially designed for curl patterns 2C through 4C, the three-step system delivers intense hydration, smooth definition, and luxurious shine – with results lasting up to seven days.

Designed and tested on curl and coil patterns 2C through 4C, Method for Curls features sulfate-free, silicone-free formulas with Hyaluronic Moisture Complex + Shea Fatty Acids. This high-performance blend delivers lasting hydration and definition, while keeping curls lightweight, touchable, and feels clean.

The Method for Curls system includes:

• Step 1: Moisture Restoring Shampoo ($15.98): Gently cleanses while hydrating and defining waves, curls, and coils.
• Step 2: Defining Mask ($21.98): A versatile treatment that can be used as a rinse-out mask or leave-in cream for detangling, shine, and maximize definition.
• Step 3: Reviving Spray ($21.98): A lightweight curl refresher that seals in moisture and revives bounce, shine, and definition between wash days.

The launch arrives amid a surge in demand for curl care, with Grand View Research projecting the global natural hair care product market - including curl-specific solutions - to grow at a robust 9.4% compound annual growth rate (CAGR) through 2030. Despite this growth, affordable, high-performance curl care options remain limited, making Method for Curls an important addition to the category high performance results to the Amazon marketplace at an accessible price point.

"Curl care is not one-size-fits-all," said Sandra Villarreal, General Manager, Garnier. "With Method for Curls, we set out to create a high-performance, ingredient-forward solution that works across a diverse range of curl types. Partnering with Amazon allows us to bring this innovation directly to consumers everywhere, with the convenience and accessibility they expect."

The Method for Curls franchise is now available exclusively at Amazon.com in the U.S.

About Garnier:
Garnier, a L'Oréal USA brand, was developed in 1904 in France by hair care expert Alfred Amour Garnier and is now present in more than 65 countries worldwide. Following the launch of Garnier in the United States in 1999 with Nutrisse hair color, the brand has continued to develop cutting-edge beauty products. The entire collection of Garnier brands available in the U.S. includes Nutrisse hair color, Fructis hair care, and Fructis Style, Olia hair color, SkinActive, and Whole Blends hair care. For more information visit www.garnierusa.com or follow us on Instagram, Twitter, Facebook, Pinterest, TikTok, and Snapchat @GarnierUSA.

For press inquiries please contact:
Alison Brod Marketing Communications
[email protected]

Sources

https://www.grandviewresearch.com/industry-analysis/natural-hair-care-products-market

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SOURCE Garnier