GTSE Makes Seamless U.S. Expansion with Avalara and BigCommerce

DURHAM, N.C., May 6, 2025 /PRNewswire/ -- Avalara, Inc., a leading provider of tax compliance automation software for businesses of all sizes, today announced that GTSE is leveraging the Avalara for BigCommerce integration to enable the company's growth into the U.S. market.

GTSE, a U.K.-headquartered company founded in 2014, primarily sells cable ties (also known as zip ties) and tapes as well as other consumable trade supplies — from automotive components to cable management and electrical wiring.

In 2020, the company used Amazon's platform to start selling into the U.S. market and built its own U.S. website in 2023 due to exponential sales growth. Already leveraging BigCommerce as its ecommerce engine, GTSE implemented Avalara in November 2023 to solve its growing tax compliance obligations, and now uses both Avalara AvaTax and Avalara Returns.

"We are expecting exponential growth in the U.S. in the next 12 months and are investing heavily in inventory and infrastructure to support that growth, so it's safe to say that we'll need to register in a lot more states," said Tom Armenante, Director of Ecommerce at GTSE. "We are selling B2B and therefore will also be looking at the monitoring of sales tax exemption certificates as part of our ongoing tax compliance monitoring. With Avalara, we feel more than ready."

"We're proud to be with customers like GTSE every step of the way to help ensure they're compliant within new jurisdictions while expanding across borders," said Liz Armbruester, EVP, Customer and Compliance Operations at Avalara. "Through great relationships with ecommerce partners like BigCommerce, Avalara offers a simplified process for merchants to automate tax compliance and improve accuracy while reducing costs."

Find more information about the Avalara and GTSE success story here. To learn more about how Avalara automates tax compliance requirements for businesses on the BigCommerce platform, click here.

About Avalara
Avalara makes tax compliance faster, easier, and more accurate, reliable, and valuable for 41,000+ business and government customers in over 75 countries. Tax compliance automation software solutions from Avalara leverage 1,400+ signed partner integrations across leading ecommerce, ERP, and other billing systems to power tax calculations, document management, tax return filing, and tax content access. Visit avalara.com to improve your compliance journey.

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SOURCE Avalara, Inc.