Funyuns and Maruchan Spice Up Snack Time with Limited-Edition Collaboration

Funyuns and beloved ramen brand Maruchan are teaming up for a 
limited-edition collaboration inspired by two fan-favorite foods.

IRVINE, Calif., July 30, 2024 /PRNewswire/ -- Maruchan, the producer of America's favorite instant ramen noodles, and Funyuns, the iconic onion-flavored rings by Frito-Lay, have teamed up to introduce a fiery new limited-edition snack: Funyuns x Maruchan Hot & Spicy Chicken Ramen Onion Flavored Rings.

This unexpected flavor mash-up offers an innovative flavor combination, merging the zesty onion profile of classic Funyuns with the robust, savory notes of Maruchan's Hot & Spicy Chicken Flavor Instant Lunch. Funyuns and Maruchan Ramen fans alike will rejoice as two beloved foods come together in one powerful snack, all wrapped up in the iconic ring shape.

"We're excited to unveil this collaboration that brings together two fan-favorite foods," said Mark Machino, Sales & Marketing Manager at Maruchan. "By infusing our signature Hot & Spicy Chicken Flavor Instant Lunch with the iconic crunch of Funyuns, we've created a unique snack experience that pushes the boundaries of our traditional offerings. We believe this fusion will resonate strongly with our existing fans while also attracting new snackers who are eager to explore bold, creative flavor combinations."

"This collaboration has shown us that loyal Funyuns fans and loyal Maruchan fans are similar – they both embrace the unexpected and unique." said Tina Mahal, Senior Vice President of Marketing at PepsiCo Foods North America. "We couldn't think of a better way to celebrate them than by creating a bold snack that combines some of their favorite flavors."

The new Funyuns x Maruchan Hot & Spicy Chicken Ramen Onion Flavor Rings collaboration will be available in 6oz., 2.125oz. and .75oz for $5.49, $2.69 and $0.50 respectively. The snack collaboration of the summer will be available for a limited time in select retailers starting on July 22, and available nationwide starting August 5.

For more information, visit the Maruchan website or find the brand on Instagram or X. For more information about Funyuns and other Frito-Lay products, visit www.fritolay.com.

About Maruchan
Maruchan Inc. was established in 1953 by Japanese visionary, Kazuo Mori, who sought to create a convenient, high quality and affordable noodle product for all the people of the world. In 1977, after gaining popularity in Japan, Maruchan started manufacturing ramen and smiles from Irvine, Calif. Today, Maruchan is a half a billion dollar brand in the U.S. with manufacturing facilities across the country, bringing consumers all the classic Maruchan favorites as well as exciting new products and flavors each year. Maruchan aims to promote mouth-watering goodness that will get people to drop what they're doing, sit down with each other and share their best ramen dishes. With great consistency, comes greater quality.

In the U.S., Maruchan Inc. develops and markets a variety of products, including Maruchan Ramen Noodle Soup™, Maruchan Ramen Bowls™, Maruchan Yakisoba™, Maruchan Instant Lunch™, and Maruchan GOLD™.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

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SOURCE Maruchan