Fruitist Elevates On‑the‑Go Snacking with Launch of Snack Cups

A new chapter in convenience, enjoyment and nutrition: perfectly portioned premium blueberries, ready whenever you are

LOS ANGELES, Aug. 27, 2025 /PRNewswire/ -- Fruitist, the global superfruit brand inspiring the world to snack healthier, today announced the launch of Fruitist Snack Cups, a grab-and-go solution designed to make fresh fruit as effortless and craveable as your favorite packaged snack, and healthier too.

Known for their exceptional size, flavor, crunch, and freshness, each cup is filled with Fruitist's premium blueberries, delivering a unique experience in every bite. Designed for today's fast-moving lifestyles, Snack Cups deliver the best of fresh produce into a portable format, ideal for lunchboxes, gym bags, travel, or the office fridge, offering a cleaner, more natural alternative to processed snacks.

"People want tasty and nutritious snacks that fit their routines, so we created Snack Cups to meet them where they are," said Steve Magami, Co-Founder and CEO of Fruitist. "This isn't just a new format; it's a continuation of our commitment to make healthy snacking enjoyable and accessible everywhere."

Snack Cups were first introduced earlier this year at Harvard Business School, where Magami spoke with MBA students about the importance of innovation in fresh food, demonstrating how formats like Snack Cups can make healthy choices more enjoyable and accessible for consumers on the go.

Since launching its first consumer products in 2020, Fruitist has staked its claim on ending "berry roulette," the all-too-common experience of unpredictable berries with inconsistent size, taste, and texture. Snack Cups extend that promise by ensuring every cup meets the brand's high standards for quality and freshness.

The launch comes amid Fruitist's rapid growth in the fresh snack category. The brand has become one of the fastest-growing CPG companies, recently surpassing $400 million in annual sales, earning a spot on CNBC's Disruptor 50, and surpassing a $1 billion valuation.

Snack Cups represent the next step in Fruitist's rapid expansion and mission of inspiring enjoyable and nutritious snacking. Starting in September, they will be available to club stores, national and regional retailers, and gourmet food stores nationwide.

Fruitist products are already on shelves at major retailers. Today, the brand's products are sold in 28 countries and over 12,500 retail locations in North America.

About Fruitist:

Fruitist is a premium snacking brand setting a new standard for healthy snacking. Formerly known as Agrovision (founded in 2012) - where Fruitist began as its flagship consumer brand - the company delivers bold flavor, satisfying crunch, real nutrition, and feel-good indulgence in every bite. Fruitist is backed by top-tier investors, and global marketing is led by a recently built seasoned CPG team with world-class experience from Nestlé, McKinsey, The Wonderful Company, and more.

https://www.fruitist.com

Natalie Bartels
Director
VSC for Fruitist
[email protected]

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SOURCE Fruitist