Frontline Group Names New Executives to Drive Growth and Innovation

Brandey Lorensen Promoted to President and COO; Matt Bramson Joins as CRO

SEATTLE, May 7, 2025 /PRNewswire/ -- Frontline Group, a leader in AI-enhanced, human-first customer experience (CX) and business process outsourcing (BPO), today announced two strategic executive appointments that underscore the company's momentum and commitment to scaling its innovative service model.

Brandey Lorensen has been promoted to Chief Operating Officer, reflecting her exceptional leadership and instrumental role in Frontline's growth. Since joining the company, Brandey has architected the operational backbone of Frontline's agile CX platform, built deep trust with partners and clients, and led the successful delivery of a service model that blends empathy with intelligence. Her promotion signals Frontline's continued investment in customer-centric execution, operational transparency, and sustainable scalability.

A seasoned SaaS and customer experience industry leader with over 25 years of experience. She began her career at 18 with BuyersOnline, which evolved into inContact and was later acquired by NICE. Over her 25-year tenure, she played a pivotal role in the company's growth, advancing through key leadership positions in Support, Provisioning, Customer Service, and Partner Success.

"Brandey has elevated every part of the business with a people-first mindset and operational clarity that will define our next chapter," said Jill Blankenship, Founder & CEO of Frontline Group. "She's the glue that keeps our businesses together with a human approach to a very technical world."

Matt Bramson joins Frontline Group as Chief Revenue Officer, bringing over 25 years of experience scaling high-growth technology, telecom, SaaS, and service organizations. A seasoned C-suite executive, Bramson is known for pairing strategic insight with disciplined execution to drive revenue, align cross-functional teams, and shape market-defining offerings. At Frontline, he will oversee sales, marketing, and strategic growth initiatives across all business lines.

"Matt brings a rare mix of vision and velocity," said Lorensen. "His track record in building high-impact go-to-market strategies and enterprise partnerships aligns perfectly with our mission to humanize digital service while delivering measurable business results."

These leadership moves mark a new phase in Frontline's evolution as it expands its full-circle suite of services — from CX platform integration to AI consulting, BPO, and mobile agent solutions — helping SMBs, mid-market companies and enterprise clients alike deliver smarter, more human customer care.

About Frontline Group

Frontline Group is transforming customer care by pioneering an AI-enhanced, human-first approach to contact center and BPO services. With a full-circle suite that includes CX platform integration, support optimization, mobile agent enablement, and AI consulting, Frontline helps businesses of all sizes deliver faster, friendlier, and smarter service — without the bloat of legacy providers.

Rooted in transparency, speed, and empathy, Frontline empowers organizations to scale with integrity, putting people at the center of every interaction. Backed by a sustainable, founder-led model and strategic partnerships with innovators like Microsoft, Frontline is redefining the future of service — where intelligence meets humanity. https://frontline.group/

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SOURCE Frontline Group