Freddy's Promotes Erin Walter to Chief Marketing Officer

WICHITA, Kan., Feb. 5, 2025 /PRNewswire/ -- Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers® announced today the promotion of Erin Walter to chief marketing officer (CMO).

As the newly appointed CMO, Erin Walter will oversee all aspects of the company's marketing initiatives, working closely with the executive team to drive brand awareness, guest engagement, and overall business growth. Her innovative leadership style and strategic thinking are expected to bring a fresh perspective to the company's marketing strategies.

"Erin's talent and dedication have greatly benefited our team. Her strategic vision and creativity have been crucial to our success, and I am confident she'll excel as CMO," said Chris Dull, Freddy's President & CEO. "Her exceptional ability to inspire and collaborate, combined with her deep understanding of our brand, will be instrumental in taking Freddy's to new heights. Erin's commitment to excellence and her forward-thinking approach make her the perfect fit for this role, and I am excited to see the positive impact she will continue to make."

Walter, with more than 20 years of experience in the restaurant franchising industry, brings considerable expertise to her position. In 2021, she was appointed Vice President of Brand Marketing at Freddy's. Prior to joining Freddy's, she held several roles at Global Franchise Group, including Director of Marketing for Round Table Pizza.

About Freddy's

Freddy's Frozen Custard & Steakburgers is a leading fast-casual franchise concept with over 550 locations across 36 states nationwide. Founded in Wichita, Kansas, in 2002, the brand offers a unique combination of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and other savory items, along with freshly churned frozen custard treats. Known for operating the Freddy's Way, Guests experience genuine hospitality and food prepared fresh with premium ingredients. This signature approach has fueled Freddy's ongoing growth throughout the U.S. and garnered national recognition from industry-leading rankings, including being named No. 15 on Fast Casual's Top 100 Movers + Shakers, No. 59 on Entrepreneur's Franchise 500, No. 62 on Technomic's Top 500 and No. 7 on Yelp's 50 Fastest Growing Brands. For more on Freddy's, visit the Newsroom and follow us on Facebook and Instagram. For more information about development opportunities, visit https://freddysfranchising.com/.

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SOURCE Freddy’s Frozen Custard & Steakburgers