Freddy's Announces NIL Partnership with Twelve Collegiate Athletes

WICHITA, Kan., March 12, 2025 /PRNewswire/ -- Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers^® announced today a partnership awarding Name, Image and Likeness deals to twelve collegiate athletes in Iowa, Alabama, Kansas, North Carolina, and Tennessee.

"Freddy's is a good, family-based community brand. I grew up in Kansas and had a Freddy's in my hometown, so we'd go after basketball games," said Addy Brown, basketball player for the Iowa State Cyclones. "I know that Freddy himself was super involved in the local community, and I think that's so cool."

Freddy's is showcasing male and female collegiate athletes excelling in basketball and will partner with the athletes to share their menu favorites on social media channels and the brand's website.

"My friends and I love coming to Freddy's and always have a great time when we're here," said Mason Gillis, Power Forward for the Duke Blue Devils. "I'm super excited to partner with them!"

The Freddy's Collegiate Athlete Partnership is comprised of the following students:

• Tamin Lipsey, Iowa State, Point Guard
• Joshua Jefferson, Iowa State, Forward
• Addy Brown, Iowa State, Forward
• Johni Broome, Auburn, Power Forward/Center
• DeYona Gaston, Auburn, Forward
• Flory Bidunga, University of Kansas, Center Forward
• Regan Wiliams, University of Kansas, Forward
• Mason Gillis, Duke University, Power Forward
• Ashlon Jackson, Duke University, Guard
• Tess Darby, University of Tennessee, Guard
• Edie Darby, University of Tennessee, Guard
• Zakai Zeigler, University of Tennessee, Point Guard

For more information, please visit: https://www.freddys.com/freddys-college-athletes.

About Freddy's

Freddy's Frozen Custard & Steakburgers is a leading fast-casual franchise concept with over 550 locations across 36 states nationwide. Founded in Wichita, Kansas, in 2002, the brand offers a unique combination of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and other savory items along with freshly churned frozen custard treats. Known for operating the Freddy's Way, Guests experience genuine hospitality and food prepared fresh with premium ingredients. This signature approach has fueled Freddy's ongoing growth throughout the U.S. and garnered national recognition from industry-leading rankings, including being named No. 15 on Fast Casual's Top 100 Movers + Shakers, No. 59 on Entrepreneur's Franchise 500, No. 62 on Technomic's Top 500 and No. 7 on Yelp's 50 Fastest Growing Brands. For more on Freddy's, visit the Newsroom and follow us on Facebook and Instagram. For more information about development opportunities, visit https://freddysfranchising.com/.

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SOURCE Freddy’s Frozen Custard & Steakburgers