Forbes Selects BAILOR CEO Sonya Bailor As Editor's Choice

Recognition spotlights Bailor's foundational belief that sustainable business growth requires leaders to scale alongside their companies.

HUNTSVILLE, Ala., Aug. 31, 2026 /PRNewswire/ -- Sonya Bailor, CEO of BAILOR, has been named an Editor's Choice selection for her article on Forbes.com, "The One Thing Every Business Scaling Method Misses." Hers was one of three articles selected from Forbes Coaches Council for August, with Editor's Choice articles hand-selected by the Forbes Councils editorial team for their thought-provoking and industry-leading content.

The article examines what Bailor identifies as the missing variable in most business scaling methods: the human element.

Traditional approaches to scaling often emphasize systems, processes, technology, revenue, and organizational structure. Bailor argues that those investments are valuable, but alone can only take a company so far if the leader and team do not develop at the same pace.

The skills and behaviors that help an entrepreneur build a successful business can eventually constrain its next stage of growth. A founder accustomed to making every decision, solving every problem, or personally driving every result must evolve from doing the work to building the people, infrastructure, and leadership capacity that allow the organization to grow beyond them.

"Having this particular article selected as an Editor's Choice is especially meaningful because the idea behind it is foundational to everything we do at BAILOR," said Sonya Bailor, CEO of BAILOR. "You cannot scale a company without scaling the people. As businesses grow, leaders have to be willing to examine not only what needs to change within the organization, but what needs to evolve within themselves."

At BAILOR, the philosophy behind Bailor's Forbes article is embedded in both the BAILOR Method™ and its Build to Scale™ ecosystem. The BAILOR Method™ is the company's business scalability framework, built on the principle that sustainable scalability requires more than adding revenue, employees, or systems. It requires operational systems, measurable execution, leadership evolution, and people equipped to grow alongside the business itself.

Build to Scale™ translates that approach for small-business leaders navigating the point where growth demands greater structure, capacity, and leadership evolution.

The Editor's Choice recognition brings additional visibility to a principle Bailor has developed and tested through more than two decades of experience with growing organizations and that now serves as a foundation of BAILOR's approach to business scalability. The recognition also comes as BAILOR continues expanding its Build to Scale™ ecosystem and developing BAILOR Certified™ Coaches trained to bring the methodology to more businesses.

Read "The One Thing Every Business Scaling Method Misses" on Forbes.

About BAILOR

BAILOR is a growth strategy consulting and coaching company headquartered in Huntsville, Alabama. Through the BAILOR Method™ business scalability framework, its Build to Scale™ ecosystem, and the development of BAILOR Certified™ Coaches, the company helps organizations and leaders align internal scalability, external growth, and the human element to support measurable growth.

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SOURCE Bailor Group