Flowhub Launches POS-Native Ecommerce Solution to Power Online Cannabis Retail Growth

Cannabis technology leader now provides a centralized ecommerce solution engineered for higher conversion, with early adopters gaining +27% higher order values compared to previous platforms 

DENVER, July 14, 2025 /PRNewswire/ -- Flowhub, the dispensary growth platform for cannabis retailers nationwide, today announced the launch of Flowhub Ecommerce, a fully integrated online ordering solution purpose-built to help high-volume dispensaries grow revenue online. Natively built into Flowhub POS, the platform now unifies online and in-store operations, providing real-time inventory accuracy, synced pricing, discounts, and custom-branded ecommerce menus with no third-party tools required.

"Shoppers expect a seamless, digital-first experience, but outdated ecommerce tools leave dispensaries dealing with broken integrations, inaccurate menus, and lost revenue," said Kyle Sherman, Founder and CEO of Flowhub. "We built Flowhub Ecommerce in direct response to customer demand for a unified system. Retailers don't just want a pretty website, they need a platform that converts. By connecting Ecommerce and POS in one centralized solution, we're helping dispensaries drive more revenue, boost basket sizes, and operate more efficiently."

Intentionally designed by former Wayfair ecommerce experts, Flowhub Ecommerce is optimized to increase average order value and drive higher conversion rates. Data from over $1.5M in early-access Flowhub Ecommerce sales shows average order values are up to +27% higher compared to previous platforms.

Key advantages of Flowhub Ecommerce include:

• Live Inventory Sync: Online ecommerce menus update instantly as inventory changes in Flowhub POS. Product availability is always accurate, eliminating the risk of overselling.
• Precise Pricing & Deals: Most APIs don't integrate with POS deals, forcing retailers to recreate discounts across disconnected systems. Flowhub Ecommerce eliminates this redundant work by using the same pricing, tax, and discount engine as Flowhub POS. What customers see online is exactly what they pay.
• Integrated Pre-Payment via ACH: Customers can securely pay ahead for online orders directly through their bank. This helps dispensaries capture full order value upfront, significantly reduce no-shows, and increase average basket sizes by up to 30%.
• Personalized Shopping Experiences: When returning customers verify their phone number, Flowhub instantly matches them to their existing profile—unlocking loyalty rewards, customer group discounts, and personalized product recommendations based on past purchases. This tailored experience increases customer retention and repeat basket size.
• Intuitive, Conversion-Optimized UX: Flowhub Ecommerce is designed to reduce clicks from site visit to checkout and encourage upsells with dynamic layouts, smart filters, and mobile-responsive menus. Native reporting tools and built-in Google Analytics 4 integration provide full visibility into online performance and shopper behavior.
• Fast Setup with Custom Branding: Flowhub Ecommerce is ready to launch out of the box—no developer, coding, or integration mapping required. Retailers can use Flowhub's global product catalog and pre-built templates to deploy a fully branded menu with minimal lift.

As a longtime Flowhub POS customer and operator of 12 dispensaries across Colorado and Oregon, Silver Stem Fine Cannabis joined the early access program for Flowhub Ecommerce to streamline operations across its multi-store footprint using one centralized system.

"Flowhub Ecommerce has made a big difference in both our operations and customer experience," said Natalie Lykhenko, Marketing Director at Silver Stem Fine Cannabis. "The menu is cleaner than most, and we love the ability to customize categories and carousels to match our brand. Because it's fully integrated with our POS, we never have to worry about weights, product names, or order limits being out of sync. We were happy to be part of the early release phase and are genuinely excited to see Flowhub bring this to market."

With the launch of Ecommerce, Flowhub strengthens its position as the Dispensary Growth Hub—a unified, retailer-first platform built to grow revenue online and in-store. Flowhub combines compliance, point of sale, ecommerce, payments, and corporate controls into one scalable, enterprise system with the flexibility to integrate any custom app via open APIs.

To learn more about Flowhub Ecommerce, join CEO Kyle Sherman for a live YouTube keynote on Tuesday, July 15th at 1 pm EST/10 am PST.

To request a demo, please visit https://www.flowhub.com/product/ecommerce.

About Flowhub
Flowhub is the leading dispensary growth platform for high-volume, multi-store cannabis retailers in the U.S. Founded in 2015 by CEO Kyle Sherman, Flowhub powers compliance, point of sale, payments, ecommerce, inventory management, and analytics for more than 1,000 dispensaries nationwide. Flowhub processes over $3 billion in cannabis sales annually, empowering dispensaries to automate operations, increase revenue, and create the best possible customer experience.

Flowhub is a privately held, remote-first company. Investors include PayPal, Headline, Poseidon, Shawn "Jay-Z" Carter, and Evolv Ventures (The Kraft Heinz Company venture arm), the founders of Venmo, and more.

For more information, visit flowhub.com.

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SOURCE Flowhub