Ferguson Bath, Kitchen & Lighting Gallery and Build.com now Ferguson Home
Encompassing the full spectrum of Ferguson's business, retail, trade, and digital into one cohesive brand
A Strategic Milestone
Ferguson's core customer, the trade professional, as well as homeowners will be able to shop in the way that is most convenient for them and matches their personal project needs. Powered by the advanced technology on FergusonHome.com and backed by our expert showroom associates,
"From luxury appliances, high-end fixtures to beautiful lighting and custom hardware, home is at the core of everything we do," said
What This Means for Customers
- Seamless and Refined: Operationally, nothing will change for customers. However, customers will now see one, consistent name online as well as at our showrooms, which refines the customer experience while leveraging the power of the Ferguson brand.
- Connected Experience: With the launch of FergusonHome.com, shoppers will continue to enjoy all the features they love from Build.com, including curated product collections, advanced search capabilities, trend insights and interactive project planning tools. To prepare for an in-person showroom consultation, customers can pre-select products online and then experience them firsthand with expert showroom associate guidance. This is the Ferguson Home difference.
- Concierge-Level Support: The people, expertise and relationships customers rely on remain unchanged, ensuring a consistent exceptional and reliable experience.
What's Next
The transition to
Ferguson has 250+ best-in-class showrooms and more than 1,200 product experts. The company will update all store signage, marketing materials, social media and online visuals to reflect the new identity.
Danielson adds, "This marks an exciting new chapter for Ferguson, where our unified brand identity empowers us to serve customers better and expand our reach nationwide. As the company steps into this new era,
This thoughtful integration of the strengths of our physical stores alongside a robust online platform enables Ferguson to craft a shopping experience that transcends conventional boundaries and fosters meaningful customer relationships. Ferguson is excited about the future of Ferguson Home and confident in its ability to establish new benchmarks within the industry. Forward-thinking, quality and customer focus drive the approach, putting customers at the heart of everything the company does.
Visit FergusonHome.com on February 25 to experience the new Ferguson Home.
About Ferguson
Ferguson (NYSE: FERG; LSE: FERG) is the largest value-added distributor serving the specialized professional in our
For press inquiries contact:
NivenBreen, Sydney Wallace, [email protected]
NivenBreen,
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