Faye Announces New SugarCRM Integration with HubSpot

CALABASAS, Calif., Feb. 25, 2025 /PRNewswire/ -- Faye, a global leader in software strategy, deployment, integrations, and ongoing management for mid-market and enterprise organizations, today announced a new integration that enables seamless synchronization between SugarCRM and HubSpot, ensuring that sales and marketing teams have up-to-date information across both platforms.

The new SugarCRM-HubSpot integration is designed to streamline workflows and enhance data synchronization. This powerful solution supports bi-directional sync for key records, synchronization for activities, and flexible field mapping, ensuring teams always have access to accurate, real-time data. For the first time, Faye's SugarCRM-HubSpot integration allows users to seamlessly visualize marketing engagement data—including emails, page views, form submissions, and conversations—directly within SugarCRM. With native chart dashboards and reports, users gain unparalleled insights at both the contact and account levels.

With this integration, businesses can eliminate data discrepancies between their CRM and marketing automation platforms, reducing manual data entry while minimizing errors. Sales teams can leverage real-time marketing insights to personalize customer interactions, leading to stronger engagement. Additionally, synchronized deal tracking enables more precise sales forecasting, empowering organizations to make data-driven decisions that drive revenue growth. By ensuring teams work with the most reliable data, Faye Digital continues to elevate customer experiences and enhance operational efficiency.

"At Faye, we are committed to empowering businesses with seamless technology solutions that drive efficiency and growth. Our SugarCRM-HubSpot integration ensures teams have access to accurate, real-time data, enabling them to make smarter decisions and enhance customer engagement," said Jason Green, President of Faye. "This integration is more than just a technical enhancement—it's a transformative solution for businesses looking to optimize their operations, personalize customer engagement, and drive sustained revenue growth."

To learn more about this integration (or any of our other Faye solutions), visit our integration page.

About Faye  

Faye is a global leader in software strategy, deployment, integrations, and ongoing management for mid-market to enterprise organizations. A ten-time Inc. 5000 award winner, Faye is a trusted advisor in sales, service, and marketing, recognized by customers and partners alike for its expertise. 

Faye goes beyond solving technology challenges, focusing on unlocking the full potential of software to drive long-term success. Through an innovative, all-inclusive, and cost-effective approach, the company helps organizations select, deploy, integrate, and optimize sales, service, and marketing solutions that not only meet business needs but also fuel growth. Backed by proven expertise, elite partnerships, and a suite of proprietary products, Faye delivers seamless, scalable, and results-driven solutions. Its award-winning model ensures adaptability and excellence, providing support whenever, wherever, and however organizations require. Simply put, Faye makes the world's best software even better. 

For more information, please visit https://fayedigital.com/. 

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SOURCE Faye