Fasten Launches Dealer Calculator to Drive Dealership Customer Loyalty

New Tool Highlights How Dealer-Specific Rewards & Benefits Lower Costs for Drivers

NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Fasten, a leader in driver rewards and customer loyalty solutions for car dealerships, today announced the launch of its Dealer Calculator, an innovative tool that helps partner dealers clearly demonstrate to prospective buyers the long-term value and cost savings of working with their dealership.

The Dealer Calculator breaks down the total cost of ownership, including factors such as maintenance, depreciation, and finance & insurance products, and layers in the benefits of the Fasten Rewards program, including earning 3x points at partner dealerships, and 2x points on all auto-related spending, auto loans and lease payments¹. This allows dealers to show buyers how much they can save by purchasing at that dealership and returning for future services over time.

"At Fasten, we're dedicated to bringing value to our dealership partners as well as to our cardholders, and this is a true win-win for both the driver and the dealers they trust," said Jacob Zachs, founder and CEO of Fasten. "Drivers now get a clear, upfront understanding of how they'll save money over the long run by continuing to give a dealership their business."

As dealers search for new ways to strengthen loyalty and increase return visits, the Fasten Rewards Visa Card and Dealer Calculator provide a powerful solution—not just for vehicle purchases, but for ongoing maintenance as well. By offering transparency, the Dealer Calculator helps customers understand both the cost of ownership and the savings available, while enabling dealers to build trust and foster long-term relationships.

"Competition among dealerships is so intense right now that it's critical to ensure you understand loyalty and retention, drive car sales and make you more money," said Sean Hopper, Head of Business Development at Fasten. "Highlighting the benefits of car rewards gives dealers the edge they need to earn more gross and drive lasting customer loyalty.

Launched in April 2025, the Fasten Rewards Visa Card gives drivers a convenient way to earn rewards on everyday auto-related purchases - from maintenance and fuel to auto loans and leases. Dealerships can offer the card to new and existing customers, helping reinforce loyalty. Drivers earn and redeem rewards directly with participating dealerships, applying them toward maintenance, equipment, trade-ins, statement credits, and more.

The Dealer Calculator is now available to all Fasten partner dealers. More information is available at https://www.fasten.cc.

Drivers interested in getting the Fasten Rewards Card can apply here.

The Fasten Rewards™ Visa Card is powered by Highnote and issued by Celtic Bank pursuant to a license by Visa Inc. All cards are subject to credit approval.

About Fasten
Fasten is an innovative financial technology company dedicated to making car ownership more rewarding. Our flagship product, the Fasten Rewards™ Visa Card, offers a unique value proposition for both consumers and dealerships, making car payments more manageable while fostering loyalty and engagement in the automotive industry.

*Points awarded for up to $1,000 in auto loan or lease spend per month with a Linked Account. Minimum $500 per month spend on the Fasten Rewards™ Visa Card to be eligible to earn points in this Spend Category.

1. Reward Terms and Conditions
2. Cardholder Agreement

Media Contacts:
Aaron Berger
AM Partners
[email protected]
917-355-8959

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SOURCE Fasten