FINN Partners Names Janet Helm Head of Food and Nutrition Strategy

Veteran food culture strategist and PR pro to strengthen the agency's edge in food and beverage marketing, agriculture and culinary travel 

NEW YORK, Sept. 24, 2026 /PRNewswire/ -- FINN Partners, one of the world's leading independent marketing and communications agencies, today announced that Janet Helm, MS, RDN has joined the firm as Head of Food and Nutrition Strategy. In this newly created role, Helm will guide strategy across the agency's food and beverage, agriculture and culinary travel client portfolios, deepening FINN's expertise in these fast-growing practice areas.

Helm brings more than two decades of experience at the intersection of nutrition science, brand strategy and earned media. A registered dietitian and nutritionist, she has helped a broad range of food brands and agricultural commodity boards tell their nutrition and sustainability stories, engage stakeholders, manage issues and drive consumer demand.

Immersed in global food culture and the issues impacting today's food system, Helm is a sought-after speaker at national conferences and has discussed the latest food trends and nutrition issues on national media, including Good Morning America, Today and CNN.

"Janet brings a rare combination of scientific credibility and cultural fluency to our food and beverage practice," said Peter Finn, CEO and Founding Managing Partner of FINN Partners. "Having a strategist with her depth will help provide a global perspective to the evolving conversations around what we eat, how food is produced and the forces shaping the future of food."

Helm's appointment reflects FINN Partners' continued investment in specialized expertise, as the agency deepens its bench of subject-matter experts who can bridge scientific rigor with brand storytelling.

"Food is one of the most culturally relevant – and sometimes emotionally charged – topics right now, and that makes this an extraordinary moment to help brands and food industry organizations navigate today's increasingly complex foodscape," Helm said. "I'm excited to join FINN Partners to bring my expertise to teams across the agency, helping clients build awareness, secure trust and drive meaningful conversations and coverage."

Helm is based in Chicago and will work across FINN's global network in support of food and beverage, agriculture and culinary travel clients and teams.

Outside FINN, Helm has held multiple leadership roles with the Academy of Nutrition and Dietetics, including serving as a national media spokesperson. She is also an active member of the International Association of Culinary Professionals and Les Dames d' Escoffier, a global organization dedicated to supporting women leaders in the food, beverage and hospitality industries.

About FINN Partners
Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to approximately $200 million in fees during the past 14 years, becoming one of the fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company's 2024 Most Innovative Companies, PRovoke Media's 2024 Best Agency to Work For and 2022 Agency of the Year, the full-service marketing and communications company's record-setting pace results from organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,300 professionals across 39 offices, FINN provides clients with global access and capabilities in the Americas, Europe, and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.

Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Columbus, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison, Wisc., Manila, Melbourne, Minneapolis, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Singapore, Sydney, Vancouver, Washington D.C. and Yangon. Find us at finnpartners.com and follow us on Instagram at @finnpartners.

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SOURCE Finn Partners, Inc.