Explore Industries Enters Packaged Pool Market in Strategic Expansion

Industry veterans Anthony Brennan and Greg Wille join Explore to help lead new business venture

KNOXVILLE, Tenn., Sept. 17, 2026 /PRNewswire/ -- Explore Industries, a global leader in the swimming pool industry, today announced its expansion into the packaged pool market, adding steel walls and vinyl liners to its growing portfolio. Industry veterans Anthony Brennan and Greg Wille have joined Explore to help drive growth with this new venture.

The move represents a highly synergistic expansion for Explore Industries and its dealer network. Many pool dealers carry both fiberglass and packaged pools, enabling them to match prospective pool owners with the product that best fits their needs, preferences and budget. By participating in both categories, Explore sees an opportunity to help dealers optimize that experience and serve a broader range of pool buyers.

The packaged pool business also aligns naturally with Explore's pool equipment and Integra Pool Covers businesses, creating opportunities to drive growth across each.

"Explore has built its reputation by challenging ourselves to design better products, manufacture them to exceptional standards and create an outstanding experience for our dealers and pool owners," said David Pain, Global Chief Executive Officer of Explore Industries. "We see a tremendous opportunity to bring those same principles to the packaged pool market. The synergies across our dealer network, pool equipment and pool cover businesses make this a natural fit for Explore, with the potential to drive growth across our organization and for our dealers."

Experienced Industry Leadership

Anthony Brennan joins Explore Industries in Business Development Director (Packaged Pools) following a 40-year career with Imperial Pools. Most recently, he served as CEO of Imperial Pools, Saratoga Spas and The Vinyl Works. Throughout his career, he has built extensive experience in manufacturing, distribution, leadership and business development while helping guide those businesses through changing industry conditions and periods of significant growth.

Greg Wille joins Explore Industries as General Manager (Packaged Pools), bringing 23 years of pool industry experience spanning service, construction, retail, distribution and manufacturing. He most recently served as Chief of Staff at Imperial Pools and previously spent 10 years working alongside Explore Industries Chief Sales Officer Mike Kennedy.

"Entering a new category successfully requires more than great products; it requires people who understand the industry, understand dealers and know how to build a business for the long term," said Mike Kennedy, Chief Sales Officer of Explore Industries. "Anthony and Greg bring an extraordinary depth of experience to Explore. Anthony's leadership and four decades of industry knowledge, combined with Greg's broad operational experience and understanding of virtually every side of the pool business, give us an exceptional team to help build this venture. I am thrilled to be working with both of them."

The addition of Anthony Brennan and Greg Wille brings deep packaged pool experience to Explore Industries' highly accomplished team. The combination of their industry expertise with Explore's strong dealer relationships, manufacturing capabilities and commitment to product excellence creates a powerful foundation for success in the packaged pool market.

"Our goal isn't simply to enter another category," Pain added. "It's to bring something meaningful to it. We believe our experience, our people and our commitment to dealers put us in a strong position to do exactly that."

About Explore Industries

Explore Industries is a global leader in the swimming pool industry, providing innovative products and solutions through a portfolio of leading brands. With a focus on exceptional design, manufacturing quality, innovation and dealer support, Explore Industries serves pool professionals and homeowners across markets around the world.

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SOURCE Explore Industries