Equip Exposition Debuts New Education & Certification Tracks in 2025

Focus is on Dealing with Uncertainty, Growing Resilience for Landscapers, Dealers, Contractors, Hardscape Experts and Equipment Manufacturers

LOUISVILLE, Ky., March 31, 2025 /PRNewswire/ -- Equip Exposition announces new education tracks at its Education and Certification Center in 2025, many focused on dealing with market and labor uncertainties and growing resiliency in today's rapid-paced, ever-changing environment.

In addition, the award-winning show, scheduled for October 21-24 at the Kentucky Exposition Center (KEC), provides landscapers, dealers, contractors, hardscape experts, and outdoor power equipment manufacturers a unique platform to learn from each other through dedicated peer to-peer networking events including a Tuesday Welcome Reception at Churchill Downs sponsored by Caterpillar, a Wednesday night concert at Fourth Street Live!, a Thursday concert at the International Kentucky Convention Center sponsored by Gravely, and more.

"Our new education tracks were designed based on attendee feedback," says Kris Kiser, President and CEO of the Outdoor Power Equipment Institute (OPEI), an international trade association which owns and manages the blockbuster show. "With recent market and labor uncertainties, Equip is the best value to get help on those business challenges—by talking to each other as well as getting advice from industry experts. This is the year to bring your whole team."

Forestt Greeno of Greencare in Jonesboro, Arkansas, attended Equip Exposition last year, and said he most looks forward to attending the education sessions and demos. He's working "to have an awesome culture that people really want to stick around for a long time and in the future…having a whole team come with you is kind of the goal."

In 2025, defined education tracks will help attendees focus on sessions that help address many issues, including:

• Hiring and Retention. Learn how to attract and keep critical employees.
• New Business Opportunities. How to offer lighting, irrigation tree care, and chemical application and to grow your business.
• CEO/Leadership (for dealers). Understand how customer attitudes impact project activities and product purchases with insights from the Farnsworth Group.
• CEO/Leadership (for landscapers and contractors). Design a vision and better manage as leader-in-chief.
• Women's Leadership. Address the unique needs of women in the industry and then attend the Women's Leadership Reception, sponsored by Belgard, Hunter Industries and SiteOne.
• Growth Mode. Developing the business for a younger company and when dealing with new professionals. Get amped by The Morning Show at Expo, sponsored by Rehlko, and ENERGIZE!

Due to popular demand, more sessions of "From Worker to Leader: Developing Your Foreman," also will return to help landscapers develop crew chiefs as valuable leaders who direct, motivate, and critique employees. The workshops will be taught by Armando Actis in English and Spanish.

Savannah Bananas founder Jesse Cole will be Equip 2025's keynote speaker and is sponsored by Kress. Cole will share what it takes to develop a great idea into a brand that people embrace and love, and how to keep creativity flowing.

Education partners include:

• Landscape Management magazine
• Association of Outdoor Lighting Professionals
• Bob Clements International
• Don Rheem, CultureID 
• Dr. Manuel Chavarria
• The Davey Institute
• Equipment and Engine Training Council
• Hardscape North America
• Irrigation Association 
• North American Equipment Dealers Association (NAEDA)
• Professional Grounds Management Society 

Education sessions will be concentrated in the South Wing at the KEC with tree care demonstrations and education held in Freedom Hall.

Registration is only $25 through May 31, 2025 at EquipExposition.com. Additional fees apply for education and certification classes. Register for Equip 2025 education here.

Photos From the 2024 Show:

https://www.dropbox.com/scl/fo/pb08crq9f7kqt1swk6n50/ABA3Rtl9sscyi5jOl_xb2_o?rlkey=33aiubjd6ap1nh6qkzq1608wr&dl=0

Embeddable YouTube videos: https://www.youtube.com/@equipexposition

Press seeking to attend Equip are strongly urged to register and obtain media credentials in advance of the show.

Media contacts
Ami Neiberger, Four Leaf PR on behalf of OPEI, 703-887-4877, [email protected]
Debbi Mayster, Four Leaf PR on behalf of OPEI, 240-988-6243, [email protected]

About Equip Exposition
Equip Exposition, the international landscape, outdoor living, and equipment exposition, is held annually in Louisville, Kentucky, and is one of the top five largest trade shows in the United States. The show is a Trade Show Executive Gold 100 Grand Award Winner, and is co-located with Hardscape North America. Equip publishes "equip" magazine and is owned and managed by the Outdoor Power Equipment Institute, an international trade association representing manufacturers of outdoor power equipment, parts, small engines, battery power systems, portable generators, utility and personal transport vehicles, and golf cars, and their suppliers. For more information visit www.equipexposition.com.

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SOURCE Equip Exposition