Environmentally Friendly Bravo® Paper Towels Made from 90% Recycled Materials

MILWAUKEE, May 15, 2024 /PRNewswire/ -- Every day, millions of Americans reach for a paper towel to soak up a spill, wipe down a countertop or clean up a mess. Now, there's an eco-friendly option that's so strong and durable it can handle almost any job it's given.

Bravo paper towels, which are new to the market, are made from 90% curb-side recycled materials, but that's not the end of the story. Bravo towels do their work and then some.

Thanks to a proprietary manufacturing process, the towels have superior absorbency and scrub strength. In fact, they're so durable that they can be rinsed and reused again and again – another plus in the "green" column. For consumers, Bravo delivers 90% more sheets per roll and comes in a conserve-a-size roll so it can handle messes of all sizes – from big to small – with just the right amount of paper towel, which helps eliminate waste.  

Bravo has other brag points, too. The towels are soft and work like cloth, meaning they can take on tough scrubbing tasks. For jobs that require a wet towel, Bravo sheets are three times stronger than the leading competitors.

On the store shelf, Bravo stands out. The product doesn't contain dyes, fragrances or elemental chlorines so it's "natural" in color. And, unlike the leading brands that are bulky and full of air, Bravo comes in a compressed, space-saving format. 

Bravo is made in the United States by Sellars, a Milwaukee, Wis.-based company that has a long-standing commitment to the environment and manufacturing green cleaning towels and wipers.

"Due to our proprietary technology, we are the only manufacturer that's capable of producing high-performance paper towels made from recycled fibers," says Tom Sellars, CEO of Sellars Absorbent Materials. "We're proud of Bravo's green innovation that delivers a smaller ecological footprint with our space saving compressed rolls that are made from recycled boxes and paper."   

Bravo paper towels are available in a single roll, three-pack or six-pack.

To find a retailer, visit bravotowel.com or Target.com to purchase Bravo online.

Founded in 1985 and headquartered in Milwaukee, Wisconsin, Sellars is a leading manufacturer of shop towels, multi-use disposable wipers, towel and tissue and absorbent products. Sellars' products, which are sold under the TOOLBOX^®, Clean Task^® and Mayfair^® brands, are made from recycled and renewable materials, are high performance and good for the environment. Sellars is committed to using sustainable practices in all business areas while serving our people, our customers and the planet. Learn more about Sellars' nearly 40 years of innovation at sellars.com. 

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SOURCE Sellars